The Beat

Michael_Bay_Promo_723x250.jpg POSTED BY EA Staff ON 11/ 3/2011

Unlock The Explosive New Michael Bay Need For Speed Trailer

Michael Bay, Rembrandt of auto explosions and Hollywood's biggest action director, has brought his demolitions expertise to the table to create a one-of-a-kind trailer for Need for Speed The Run. The catch? Right now, it’s only available as a 22-second teaser; the full version won’t unlock until it gets a few more “Likes.”

The Need for Speed The Run teaser is undeniably Michael Bay – marked by dizzying cuts, speeding sports cars, and exhilarating, over-the-top action. To create this unique promotional spot, Bay spent time playing the game and spoke with the creative production team to get a feel for Need for Speed the Run and the franchise itself. Check out the preview clip below for the first-hand experience:

Starting today, you can help unlock the full trailer by "Like"-ing the teaser on the Need for Speed Facebook page. You can also share the teaser for bonus unlock points!

Today also marks the release of a brand new Need for Speed The Run multiplayer video. Get an inside look at new technology that lets you join races already in progress, create parties with friends, choose a playlist of your favorite challenges, and compete for supremacy across every stage of The Run. Master all of the playlists to level up and earn access to exclusive vehicles, upgrades, and abilities:

Guide Jack to the finish line in a race for his life when you pre-order Need for Speed The Run on Origin. And don’t forget – pre-ordering also nets you the exclusive Carbon Challenge Series, featuring the Corvette Z06, the Audi R8, and three bonus events inspired by Need for Speed Carbon.

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    Visit the official Need for Speed The Run website to learn more about the game.

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