If you're at the show, check out today's events on the EA Live Stage at the EA Booth, #1501 in South Hall! If not, stay tuned for coverage on EA.com!
11:00 AM? NCAA Football 10—Get a firsthand look at TeamBuilder, NCAA Football 10’s highly anticipated create-a-school feature, as presented by senior product manager, Kendall Boyd and designer, Ben Haumiller. Don’t miss this rare opportunity to get a run-through of TeamBuilder straight from the folks that created what is being celebrated as “the best new feature of any sports game this year.”
12:00 PM? Fight Night Round 4: Get up close and personal with boxer Sugar Ray Leonard, as he takes to the EA SPORTS stage to go toe-to toe with Fight Night producer Mike Mahar. Watch the jabs, slips and weaves, as punches fly in the first ever physics-based boxing game from EA SPORTS.
1:00 PM? Dragon Age: Origins, Mass Effect 2 and Star Wars: The Old Republic. Join Paul Barnett, Creative Director of Mythic Entertainment, as he talks dragons, aliens and Jedis with the 2 most famous physicians in gaming. BioWare co-founders Dr. Ray Muzyka and Dr. Greg Zeschuk reveal new details of the 3 biggest, most ambitious games to come out of BioWare, along with their latest mind-blowing trailers.
2:00 PM ?Star Wars: The Old Republic – come by and witness the world Premier cinematic trailer from BioWare and LucasArts, “Deceived,” which showcases events around the destruction of the Jedi Temple. It was the crowning achievement of the Sith Empire’s ambitious military strategy and the moment that changed the history of the Old Republic forever. You may have read about it before, but our first cinematic trailer captures this event with breathtaking action and beautiful detail.
5:00 PM ?All Points Bulletin – Conflict, customization and celebrity, the three C’s that define All Points Bulletin, the latest game from Realtime Worlds. Join Realtime Worlds own Dave Jones as he walks you through the mean streets of San Paro and introduces you to the Criminals and Enforcers that make up this modern, crime-ridden city.
EA Sports' Eric Gray interviews Brian Haumiller, Producer of NCAA Football 10 at E3 2009, where they discuss how cool it is to build college school teams. It's in the game!