The EA Games Label is home to the largest number of EA studios and development teams, which together create an expansive and diverse portfolio of games in such genres as action/adventure, role playing, racing, and first-person shooter. The studios in the EA Games Label include BioWare (Edmonton and Montreal, Canada; Austin, Texas), Criterion Games (Guildford, England), DICE (Stockholm, Sweden and Los Angeles, CA), Ghost Games (Gothenburg, Sweden) and Visceral Games (Redwood Shores, CA). The EA Games Label is also home to the EA Partners group which works with external development studios to provide these partners with a variety of services including development support, publishing, marketing and distribution. Current EA Partner studios include Crytek, Respawn Entertainment and Insomniac Games.
EA Games Label
EA Sports Label
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling video game games and services. Creating connected experiences that ignite the emotion of sports, EA SPORTS franchises include Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf and UFC. The majority of development for EA SPORTS games is done at EA Canada (Burnaby, B.C. Canada) and EA Tiburon (Orlando, Florida) studios.
EA All Play Label
As EA’s first label dedicated to purely digital games, EA All Play creates games for mobile devices, social networks and online environments that deliver seamless play anytime, anywhere, on any device. Connecting a market of more than one billion core and mass-casual gamers worldwide, EA All Play delivers engaging, accessible, high quality games to people of all skill levels and interests.
The EA All Play portfolio encompasses some of the most recognizable entertainment brands in the world, including original EA and partner franchises like The Simpsons, Tetris, SCRABBLE, MONOPOLY, World Series of Poker, Real Racing, Ultima, as well as online games destination Pogo.com.
EA Maxis Label
Maxis, originally founded in 1987, and now an Electronic Arts label with studios in Emeryville, Redwood Shores, and Salt Lake City, has created some of the world’s most popular franchises including SimCity, Spore, and The Sims, one of the best selling franchises in gaming history. Maxis games exemplify deep simulations that encourage player-driven creativity while delivering unique genre-defining style of gameplay. Maxis recently launched SimCity for PC, the rebirth of the king of city-building simulations and expansion packs and content updates for The Sims franchise.