The Sims is the best-selling strategic life-simulation game series that lets you create and control your very own on-screen character – a Sim!

But The Sims 3 isn't about living life – it's about playing with it! Play with Life, because life is fun to play with! Play with the highs, the lows, the pretty, ugly, everything in-between moments that let you know you're alive – Play with who you are! The Sims 3 lets you act out every juicy detail of your most vivid fantasies (yes, even those one's) through your Sim, from the righteously respectable through to the downright degrading and even the totally unspeakable. Nothing is off limits in The Sims 3 world – check out your neighbours, chill out by the pool or fulfil your career as an international spy. Your Sim's ultimate happiness is governed by how many of their lifetime wishes comes true and it's your job to decide whether you're going to grant those wishes or dash them on the cruel rocks of fate.

Well, how do you want it? The Sims 3 is available on more platforms than severely delayed train passengers. We're talking PC, Mac, Xbox 360, PlayStation 3, Nintendo Wii, Nintendo DS and compatible mobile phones including the iPhone. You can even get freaky in 3D with your Sim on the Nintendo 3DS!

Play with buildings

PLAY WITH RELATIONSHIPS

Expansion Packs and Stuff Packs (EPs and SPs for the in-crowd) are PC-only "add-ons" that make playing The Sims 3 even more enjoyable. EPs like The Sims 3 Generations, expand on the original game, introducing new game play features, while SPs like The Sims 3 Fast Lane Stuff shower your Sim with, well, new stuff, from hip hairstyles and cool threads to must-have gadgets and hottest new rides. There's hot new content for Console too on Xbox Live and PSN!

The Sims 3 World AdventuresRead more

The Sims 3 World Adventures whisks your Sim away on the journey of a lifetime. They will sample brand new experiences, from exploring world-famous landmarks to mastering new skills like martial arts, which they can then record, share and even take back home! PLAY WITH ADVENTURES >>

The Sims 3 AmbitionsRead more

The Sims 3 Ambitions puts your Sim's career in the spotlight, giving them the freedom to become anything from a brave fireman to a billionaire-inventor as they search for their true calling in life. Will they work for the good of their town or opt out, stay in bed all day and become a waster? PLAY WITH AMBITIONS >>

The Sims 3 Late NightRead more

The Sims 3 Late Night has got the rest of the day covered, unleashing your Sim on the city's nightlife scene. Whether they're getting down in dive bars, living it up in chic lounges or making their name spinning tunes and mixing drinks – there's no end of fun to be had. Always dreamt of forming your own rock band? No problem ... just watch out for the paparazzi when you misbehave! You could even discover the secret to becoming a vampire! PLAY WITH YOUR DARK SIDE >>

The Sims 3 GenerationsRead more

The Sims 3 Generations lets your Sim enjoy every inch of life's rich tapestry. From childish pranks through joyful unions to mid-life crises, they can experience the whole spectrum of life experiences. They can even capture all the memorable moments - and some they'd rather forget - for posterity! PLAY WITH YOUR NAUGHTY SIDE >>

The Sims 3 Fast Lane StuffRead more

The Sims 3 Fast Lane Stuff takes your Sim for a spin with four sports-car-inspired themes. Give them the petrol-head lifestyle that you've always dreamed of, with everything from designer clobber and furnishings to cars and garages. PLAY WITH THE THRILLS >>

The Sims 3 High End Loft StuffRead more

The Sims 3 High-End Loft Stuff gives your Sim a crib that any rapper would be proud of/to show MTV around with a choice of designer furniture, state-of-the art gadgets, eclectic art and cutting-edge clothes. Whether they're throwing the party of the century or just chilling, they can do it in style! PLAY WITH STYLE >>

The Sims 3 Outdoor LivingRead more

The Sims 3 Outdoor Living Stuff takes your Sim blinking into the sunlight, offering the ultimate in al fresco living! Decorate the perfect patio, set the mood with a cool new hot tub or fire up a blinged-out BBQ and take in the great outdoors. PLAY WITH LUXURY >>

The Sims 3 StoreRead more

The Sims 3 Store is for those that just can't get enough - What's that? You're STILL not satisfied? Well, if you want even more cool new stuff, The Sims 3 Store is on hand to satisfy your retail habit! Just head to They've got pretty much everything there, including officially-branded content like Ozzy Osbourne concert tees. Before you know it, your Sim will be rocking out on their air guitar and Sim bats will be setting up no-fly zones around their high-end loft!

THE SIMS 3 STORE >>

The Sims 3 MedievalRead more

The Sims Medieval is a brand new stand-alone Sims game. It takes Sims back to an age where knights were brave, damsels were distressed and plumbobs were building aids. You can turn your Sim into a hero and send them off on epic quests. Your Kingdom, your rules! Will you be fair or become an evil king, sending your subjects to the stocks, or worse still, feed them to the beast in the pit? PLAY WITH A NEW REALM >>