The EA Business Lounge is located in Hall 4.1 and covers an area of about 2,000 square meters or 215,000 square feet. It has three different areas, all of them serving a unique purpose.

For the first time, the Business Lounge is open to invited community members.

At the Game Village, invited community members and press can play EA games on approximately 80 hands-on-stations.

The Central Lounge Area includes additional interview spaces, meeting tables and refreshments.

The business lounge hosts a newsroom, where content creators and EA editors can edit their content.

The Influencer Cinema is a space for workshops to help players improve the creation of videos and other assets.

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