NBA LIVE Mobile and Under Armour have teamed up to bring you this very special campaign featuring Stephen Curry and the new Under Armour RUSH gear.
UA RUSH, a mineral-infused fabric designed to enhance performance, gives athletes that extra edge by recycling the body's energy during moments of performance. EA SPORTS NBA LIVE Mobile communicates this product story of real-world performance enhancement through an innovative gameplay experience.
Starting on May 1st, UA RUSH was integrated as a core experience within NBA LIVE Mobile – hosting a campaign that highlights Steph Curry’s basketball prowess and the boost UA RUSH provides in the practice gym. From the in-game challenges players compete in, to the attribute boosts they receive in return, this is an experience designed to recreate the same grind and return consumers can expect with UA RUSH gear.
This UA RUSH campaign provides every player the opportunity to claim a limited edition Steph Curry UA RUSH card and level up to the highest OVR in the game through challenges that mirror Steph’s real-life RUSH training regimen.
Under Armour also gave NBA LIVE Mobile something else very exciting…For the first time ever, we are helping a brand launch a basketball shoe! Starting on May 13th, players have the exclusive opportunity to showcase the new Curry 6 colorway International Blvd. before it hit the shelves on May 17th. Additionally, this is the first time we are swapping footwear on a player model. Now our Under Armour Stephen Curry is playing in his brand new shoes!
The Curry 6 colorway International Blvd. are available for purchase on UA.com starting May 17th. For more information, see their press release or go directly to their store.