Home About Apex Legends FAQ PC Requirements Credits Community Tournament Guidelines Legends Season 1 Season 2 Battle Pass Latest News Game Updates Media Forums Home About Meet The Legends Season 1 Season 2 Battle Pass FAQ PC Requirements News Media Forums PLAY FREE NOW* Origin on PC PlayStation® 4 Xbox One

Player Spending Guiding Principles for Apex Legends

Lead Product Manager Lee Horn explains business models for free-to-play games and the economy of Apex Legends.

Hey All,

I’m Lee – Lead Product Manager on the Apex Legends Dev Team. I’m a Pathfinder main (high fives anyone?), a Skullpiercer Wingman fanatic, and a lover of boba. I wanted to take a few moments to outline our core values when it comes to player spending within Apex Legends.

There are many different business models for free-to-play games, so we wanted to share the principles that drive our decisions around player spending in Apex Legends over the long-term.

Principle #1: Making one of the most engaging battle royales ever is what fuels us. We want our players to stick around for years, because the game will be continually growing, offering new challenges and paths to mastery. We hope at 1,000 hours in, you and your squaddies are still discovering better ways to tackle familiar situations.

Principle #2: We’re dedicated to supporting this game for years to come. We hope one day we find ourselves working on our 2027 feature roadmap! Our goal is to keep bringing you more exciting changes and gameplay evolutions.

 

Principle #3: No buying gameplay advantage. Period. When you enter the Ring, no player will have a gameplay advantage based on how much they spent. Your skill is the only thing that will get you to the highest levels of play.

Principle #4: Players who never spend money still have the ability to earn cosmetics. We believe players who have never spent a dime are just as important as those who do, because all players contribute to a healthy game ecosystem (squadmates to play with, opponents to gloriously execute, friends to make, community members to debate and meme with, etc).  We want to ensure every player has a chance to look swagalicious after that highlight-worthy triple kill.

Principle #5: Players have agency in choosing how to acquire cosmetics. Do you like knowing exactly what you’re going to get when you spend money? The Rotating Shop is for you. Do you prefer getting a ton of content at once, but don’t mind which character it’s for or what category type it is?  Apex Packs are for you. Want to get exclusive seasonal content through gameplay? Battle Pass is for you (coming in Season 1). Want to earn cosmetics? Score rewards as you level up.

Principle #6: Transparency. We want to openly share our philosophies, so the community  understands what drives us. In turn, we want to hear from you, and your feedback ensures Apex Legends is better tomorrow than it was today (cheesy, I know, but it’s true).

Thanks for taking the time to check out this post.  See you all in the Ring!

Have more questions about in-game spending? Check out our FAQ, or ask us on Twitter.

 

Related News

Apex Legends Season 2 Weapons Update

Apex Legends
Jun 18, 2019
Find out what’s dropping into the Apex armory in Season 2, straight from Principal Weapons Designer Sean Slayback.

Apex Legends – June 4 Game Update 1.2 and Legendary Hunt Event

Apex Legends
Jun 6, 2019
See what’s new in the latest Apex Legends patch, including a new Legendary Hunt event!

The Legendary Hunt is On

Apex Legends
Jun 4, 2019
Prove you’re the ultimate predator in an elite queue, earn free themed rewards, score double XP, and more while the hunt lasts.
Home About Legends FAQ PC Specs News Media Forums Play Free Now* twitter instagram twitch facebook youtube

 

© 2017 Electronic Arts Inc.
© 2017 Electronic Arts Inc.
© 2017 Electronic Arts Inc.
Browse Games About Support Shop on Origin United States United Kingdom Australia Deutschland España France Italia Polska Россия Brasil Mexico 日本 대한민국 繁體中文 Legal User Agreement Privacy & Cookie Policy (Your Privacy Rights)