After the massive success of their 2018 music and gaming integration, two-time Grammy nominated DJ-slash-Producer-slash-Vision Streetwear label-head Steve Aoki returns to partner with Need For Speed No Limits with their Australian-based creative EA studio, Firemonkeys. This time around, Aoki and the game team have designed a car body kit for the Nissan 240ZG, inspired by his newly released “Neon Future” sci-fi comic book series from Impact Theory. Not content to repeat their past collaboration, Aoki and Need For Speed No Limits have embraced the innovative themes of his trilogy of “Neon Future” albums and worked hand-in-hand to deliver a ground-breaking first for the Need For Speed franchise.
No Limits’ latest update kicks off with an immersive in-game event hosted by Aoki himself. He will appear as an in-game character, challenging players to complete a series of events to unlock his exclusive Neon Future car - featuring a futuristic, science-fiction aesthetic design with neon fixtures – and collect his series of Dim Mak-inspired car wraps. To complete the takeover, songs from his “Neon Future III Remix” soundtrack will immerse the player in the adrenaline-fueled gameplay.
"Neon Future, to me, is the melding of humanity with technology,” says Aoki. “It's about convergence and bringing these two things together to create an advanced species that knows no limits. This future is something I portray in everything I do from my music to the comic book to the clothes I design, and what makes this collaboration with EA so awesome is we got to combine all these different things together to really expand the Neon Future universe even further."
The Neon Future body kit was a true collaboration between Steve Aoki, the Need For Speed No Limits development team and the creative team at Impact Theory, whose comic book “Neon Future” will showcase the car in the artwork of future issues. This is the first time in the NFS franchise’s 25-year history where a celebrity has worked with a development team to design a car. The results are a body kit unlike any other in the NFS universe and embody the visual traits of the Neon Future ideology.
“It was fantastic collaborating with Steve, he’s a very eclectic artist,” says Terry Lane, the Lead Artist for Need For Speed No Limits. “He likes to work with lots of different types of media, so it’s an interesting opportunity because we get to work with comic books, music, and radical visuals. So designing something that was once at home in that science fiction universe and also something that we could build in the real world was a really exciting thing to do.”
The Steve Aoki ‘Neon Future’ update is available to play now for free, on the iTunes App Store and Google Play Store.
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