They say time flies when you’re having fun, and I can’t quite believe we’re already moving into the 2nd Quarter of the year.

The team has achieved a lot in Q1, so I wanted to update you on the progress and wins we’ve had so far.

One of the biggest focus areas for our global teams was the level planning that went into SportsInnovation 2024. Completed in late March, in Dusseldorf, the show provides us with a key platform to showcase all of our technology in real-time against a backdrop of live games.

I’m proud to say that the unveiling of TRACAB TRU-MOTION was a real star of the show. With our Gen6 Tracking System installed in the arena, we were able to demo the super-high accuracy and low-level latency of our Skeletal tracking data with real-time 3D visualizations of the exhibition matches.

TRU-MOTION Skeletal Tracking opens up so many possibilities for many stakeholders in the game. On the performance analysis side, coaches can view their matches from any angle or from the point of view of any player, giving them complete 360 degree capabilities and not being limited to fixed camera positions.

For broadcast partners, TRU-MOTION offers new ways that their viewers can consume the action – whether that is via a second screen app, or via pundits in the studio. Not to mention, the new commercial streams this content can provide.

SportsInnovation gave us the opportunity to showcase our latest live automated-event data, complete with exciting real-time graphics. We were also able to tease more of what Q2 and beyond will bring, with The Vault and our SAOT system. More to follow on those in a future update.

Elsewhere in Q1, we have successfully opened up our second MLS season in the US. Providing tracking data across all games, in all venues and working closely with our friends at Sportec Solutions.

TRACAB will continue to thrive in Q2 I’m sure, with the next phase of development of TRU-MOTION.

I’ll be back in the summer to let you know how we’ve done.

Martin Brogren