EA appreciates the passion that our players and community members have for our games and we recognize that you may wish to organize community tournaments. EA does not object to your use of our games in your community tournament, provided you comply with the following guidelines.
a. Not for commercial profit: You may not use any of our games to generate revenue except as expressly permitted by these guidelines. EA understands that the running and management of your tournament may require you to incur certain costs, but your monetisation plans should aim at covering such costs, not to generate a commercial profit.
b. No EA trademarks or affiliation: You may not use EA artwork, logos or trademarks (including game logo treatments, the name Electronic Arts, EA, EA SPORTS or the logos or names of our licensors) to promote your tournament or tournament website, and you may not otherwise suggest that your tournament or tournament website is endorsed or approved by or affiliated with EA or our licensors in any way. However, you may state that your tournament is run using a specific EA game title. In addition, you must include the following notice in a clear and conspicuous manner on your tournament website and any tournament materials: “This tournament is not affiliated with or sponsored by Electronic Arts Inc. or its licensors.”
c. Compliance with our terms: You and your tournament, and any users of our games in connection with your tournament, must comply with the EA User Agreement (including its Rules of Conduct) and any applicable EA rules or end-user terms.
d. Prohibited sponsors & partners: Your tournament may not be sponsored by companies that sell or promote any products or services related to the following:
(1) Sexually explicit materials, or online dating;
(2) Alcohol, tobacco or medical substances or devices;
(3) Weapons or explosives;
(4) Tattoos or body branding services;
(5) Gambling, wagering or lottery (including fantasy sports sites);
(6) Political ads or otherwise promoting a political agenda; or
(7) Anything that is inconsistent with the ESRB or applicable rating(s) for the EA game(s) you are using, for the territory(ies) applicable to your tournament.
If your tournament uses any of our FIFA games, you may not partner with a third party doing business in a commercial category that competes with any of FIFA’s current Official Marketing Partners (a current list of such partners can be found here: http://www.fifa.com/about-fifa/marketing/sponsorship/partners/).
e. Territory restrictions: If your tournament is a live event, it may take place in only one country and have open entry to competitors from that country. If your tournament is an online-only event, then it may take place across multiple countries.
f. Streaming: The total revenue generated from any streaming of your tournament, in the aggregate across any and all media and channels, may not exceed $10,000 USD (or its equivalent in local currency). You may not, and may not permit anyone, to broadcast your tournament on TV. Additionally, you may not sell, transfer, or license the rights to your digital broadcast stream to any third party for the purpose of broadcasting on any digital channel that the third party owns, operates, or controls.
g. Prizing: Prize pools must be fixed in advance of the expected tournament start date and may not depend on any participant’s or spectator’s actions or contributions. The total cash (or cash value) for your prize pool may not exceed $2,500 USD (or its equivalent in local currency).
h. Tournament fees: If your tournament will be a Pro Clubs event, you may charge a small entry fee of no more than $50 USD (or its equivalent in local currency) for each registered team of 11 players. For all other community tournaments, you may charge a small entry fee of no more than $20 USD (or its equivalent in local currency) for each participant. In any case, the entry fee must be solely to help offset the cost of organising your tournament.
i. Crowdfunding: Any and all contributions from crowdfunding must go directly to the prize pool and/or the tournament’s participants (subject to the dollar limits above).
j. Game modes: If your tournament uses any FIFA, Madden NFL, NBA LIVE or NHL game, the tournament may use those games only in ‘Ultimate Team’ or ‘Kick Off’ mode. If your tournament will be a Pro Clubs event, it must be an online-only event and may not use any real-world clubs or leagues without express written permission from each of those entities.
Any requests or questions regarding these guidelines and the topics they cover may be submitted to EASPORTSFIFALICENSEREQUESTS@EA.COM.