How do I request to join?

Request to join through the EA Creator Network and select The Sims as your primary franchise. If you don't see a fitting description for yourself, don't worry; choose whichever describes you best. We believe there’s a creator in everyone!

Do I need to only create Sims content?

No. We welcome creators who make Sims and Sims-related content, as well as those whose content is adjacent (cozy games, lifestyle, design, storytelling, humor). If you’re creatively aligned with The Sims, you can request to join.

I haven’t posted in a while — can I still request to join?

As long as you’ve created Sims or Sims-related content in the last 90 days, you can request to join. We encourage creators to engage at a pace that feels sustainable and authentic to them.

Does follower count matter?

Not as much as you think! Creativity, tone, involvement, and consistency matter more.

What is the difference between The Sims Creator Program and the EA Creator Network?

They work in tandem! The Sims Creator Program is built with Sims creators in mind. The EA Creator Network is home to creators across all EA games, but it’s also where we share perks and opportunities tied to The Sims Creator Program. Once approved as a Sims creator, you can expect to hear from us there.

I’m already a member of the EA Creator Network, but not of The Sims Creator Program. How can I request to join The Sims Creator Program?

If you are a member of the EA Creator Network and have The Sims listed as your primary franchise, you’re already in The Sims Creator Program! You can also adjust your primary franchise at any time. Please reach out to your local point of contact to find out what opportunities and perks you can access.

How often do you review spots for The Sims Creator Program?

We value every creator who requests to join The Sims Creator Program, and we carefully review each request. Reviews are ongoing at the team’s discretion. You can expect new creators joining every month or two.

Who is not eligible for The Sims Creator Program?

The Sims Creator Program is not open to anyone who has violated the terms of any previous EA creator program (e.g. EA Game Changers), the EA User Agreement, or the EA Creator Network Trust and Safety Guidelines, or who is employed by another game developer or publisher. Those removed from any previous EA creator program are also not eligible to rejoin or be reinstated.

I requested to join the The Sims Creator Program and meet all the requirements, does that mean I’ll get in?

Participation in the The Sims Creator Program is at EA's discretion. Meeting eligibility criteria does not guarantee acceptance or continued participation. EA and The Sims team do not provide individual feedback on selection decisions.

I’m a parent, talent manager, or agency representative and I represent a creator that wants to be a part of this program. Can I be a part of the program on their behalf?

Unfortunately we don't allow talent agencies, talent managers, or parents to apply or take part in this program on behalf of individual creators.

I'm not a traditional streamer or Youtuber but I run a Sims fansite/fan community. Can I apply to The Sims Creator Program?

Yes, creators who operate fansites or fan communities dedicated to The Sims are welcome to apply, and will be required to sign the same agreements as other EA Creator Network creators.

What opportunities are available?:

Early access, livestreams, content spotlights, UGC showcases, campaigns, Creator Grants, educational resources, and more! For more information on what perks and opportunities are available, go here.

Do I need to be an on-camera creator to be accepted?

No! Off-camera creators (builders, storytellers, custom content creators, community leaders, etc) are equally welcome.

Is the program global?

Yes — and we’re expanding to more regions over time.

What is the Support-A-Creator initiative?

Support-A-Creator is an optional program where Sims community members can support creators by purchasing eligible EA content. Participating creators can apply for a unique Creator Code. Players who use the code during eligible purchases on the EA App, EA.com, or in-game may earn the associated creator a commission under the program's terms.
To join, creators must review and accept a separate Support-A-Creator agreement, which is distinct from the EA Creator Network and The Sims Creator Program agreements. Participation is not automatic; eligibility, setup, and terms are shared with invited or applying creators.

Are Sims Creator Program members paid?

The Sims Creator Program members may participate in unpaid and paid opportunities. Receiving early access or creator benefits does not automatically mean content is paid or commissioned. When creators participate in paid, sponsored, or commissioned campaigns, this will always be clearly communicated in advance and requires appropriate paid disclosures based on region and platform.

Are there expectations around how creators talk about The Sims?

No. Creators are encouraged to share their honest feedback — positive or critical — as long as it complies with EA’s Trust & Safety Guidelines and is applicable platform rules. Participation in the program does not dictate opinions.

As a member of the The Sims Creator Program, do I have to participate in every opportunity that I’m invited to?

Not at all! Creators can choose to participate in as many or as few opportunities as they like.

Am I required to make content for every opportunity or hit a content quota to remain in the program?

No! While we always love seeing Sims content from you, creating content while you’re in the program is never mandatory unless you’re participating in a paid brand partnership, which are typically short-term sponsorships. We want you to create on your terms — there is never any content quota from us.

I requested to join but was not successful or my submission wasn’t reviewed. Can I reapply?

If you received an email inviting you to reapply, you can do so 90 days from when you received that email. If you don’t receive an email from us after 90 days, please log back into the EA Creator Network site to check your status and eligibility to resubmit a request again.

Do creators need to disclose when their content is part of The Sims Creator Program or EA Creator Network?

Members of The Sims Creator Program are expected to follow disclosure policies and applicable law for content that reflects their relationship with EA. Clear disclosures keep things transparent, honest, and healthy between creators and their communities. Creators are responsible for including clear and prominent disclosures in accordance with applicable laws, platform rules, and EA guidance.

Do creators’ actions outside of EA games affect their participation in The Sims Creator Program?

Yes. If you see a creator who is part of The Sims Creator Program behaving in a way that you believe may break our Trust & Safety Guidelines or The Sims brand values, whether directed toward other creators, community members, or EA, you can report them here.

Can I participate in third party paid sponsorships while being a member of The Sims Creator Program?

You may receive sponsorship or promotional opportunities from companies outside of EA. That’s generally permissable, and EA doesn’t object to you pursuing them. However, you aren’t permitted to use or feature EA brands, logos, or games (like The Sims) in those campaigns. The only exception is if a third-party paid sponsorships violates our EA Creator Network guidelines. If you’re unsure whether a sponsorship requires prior approval, we recommend reaching out to us before proceeding.

As a creator, can I use The Sims IP in third party paid sponsorships?

In most cases, no – not without prior approval.

If a paid sponsorship involves:

• The Sims game footage
• The Sims characters, worlds, or gameplay
• EA or The Sims logos
• Any official EA or The Sims branding

You must request permission before proceeding. You can submit a request through EA’s Content Permission process here: https://help.ea.com/en/articles/security-and-rules/ea-content-policy/

How can I, a representative of a third-party organization, collaborate with EA and/or The Sims and The Sims Creator Program participants? Who should I reach out to first?

We appreciate you taking interest in The Sims and the amazing creators we collaborate with. Please see our ‘How to request permission to use EA content’ article here. https://help.ea.com/en/articles/security-and-rules/ea-content-policy/

Ready to request to join?

If you love to create for The Sims — in any form — we’d love to have you!

Click the link below to submit an application through the EA Creator Network and start your Sims journey.