Who we are

Make something only you could make. 

Creativity in The Sims has always been open-ended. Build the house. Create the Sim. Write the story. Redesign the kitchen three times because the first version felt a bit flammable.

We build the tools. Players decide what they become.

There is no single right way to play The Sims. There never should be. Players turn saves into dynasties, lots into landmarks, and tiny details into lore, theories, and stories the whole community can obsess over.

Try things. Push things. See what happens. 

Play in The Sims should feel surprising and a little unpredictable.

Not every great story starts with a good idea. Sometimes it starts with a fire, a flirt, a missing ladder, or a Sim making grilled cheese at the worst possible moment.

Joy, discovery, and mischief are not side quests. They are what make The Sims feel alive.

Shape the details. Change the whole story. 

Choice is at the heart of The Sims.

Players shape lives, homes, relationships, identities, ambitions, and futures in ways that feel personal to them. They are not along for the ride. They decide what happens next.

That freedom is the point. We believe player agency, self-expression, and personal freedom matter--in The Sims and in the way we think about the real world.

More ways to see yourself in the story. 

Inclusivity is part of how we build The Sims. We want more players to feel seen through identity, culture, belonging, family, style, body diversity, and self-expression.

Feeling welcomed matters. In the game, in the community, and beyond.

This work is never done, representation is not a one-time update. It takes listening, collaboration, care, and the willingness to keep growing alongside our players.

The story gets bigger when players make it their own. 

The Sims begins in the game, but the community gives it a life of its own: shared builds, Gallery creations, 100 Baby Challenge attempts, legacy saves, tutorials, fan art, Discord challenges, lore theories, and jokes only Simmers understand.

The Sims is stronger when players create, share, remix, give feedback, and help shape what comes next.

And our creators help take that even further, using their platforms to bring people together around causes that matter.

Supporting their fundraising initiative for Hope for Haiti

Supporting their fundraising initiative for St. Jude Children's Research Hospital®

Supporting their fundraising initiative for the Movember Foundation

Supporting their Black Lines of Code exhibition exploring Black representation and identity in games and digital art

An EA team dedicated to helping our game teams create experiences where every player feels welcome, safe, and reflected. You may have seen this work across packs, kits, and in free content.

A longtime partner supporting LGBTQIA+ visibility, affirmation, and belonging beyond a single moment or campaign. You may have seen this work in: The Sims 4 Customizable Pronoun update and our Pride update.

A trusted collaborator helping us think more carefully about identity, self-expression, and inclusive representation. You may have seen this work in: Pronoun & Sexual Orientation feature updates and Top surgery scars.

Collaborators helping bring more specific subject matter expertise, cultural perspective and lived insight into the worlds and stories we create. You may have seen this work in: Royalty & Legacy and West African content.

A cultural consultant, Mandan and Hidatsa from the Three Affiliated Tribes - MHA Nation, whose guidance has helped bring greater authenticity and cultural depth to The Sims. You may have seen this work in: Horse Ranch.

A cultural consulting partner that provides strategic expertise and community insights through subject matter experts for The Sims. You may have seen this work in: Courtyard Oasis Kit, For Rent, Incheon Arrivals Kit.