EA Advertising - Advertise with Electronic Arts

Tap Into the Power of Play

Weave your brand into the very worlds gamers know and love. Help build immersion with playable experiences, native placements, and more.

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A Deeply Engaged Global Audience

Our audience doesn't just drop in. One session runs hours. A season. Months. One placement becomes the whole arc.

Learn more here.

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Endless Communities, One Love Of Gaming

Join some of the most iconic games on the planet with some of the most invested communities online. Each franchise, its own culture. Whether it's EA SPORTS FC, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, EA SPORTS™ NHL®, skate., or The Sims, you inherit the fandom.

Become Part Of Their World

In-Game Integration

Custom vanity kits, ultimate team packs, branded challenges & live events across EA SPORTS and clothing & furniture drops in Sims.

In-Game Media

Sponsored replays, branded overlays, or video spots inside the broadcast layer. Your brand shows up the way a real media partner would, in moments players rewatch, clip, and share. One of the most attentive audiences in media, watching like it's always been there.

IRL & Experiential

Fandom doesn't stay digital. Co-branded drops, live events, real world activations—this is where passion becomes something you can hold, wear, and show up to. Your brand meets players off-screen, in the moments that matter most to them.

Brands Already in the Game

Visa & Chime x EA SPORTS College Football

A global, multi-year partnership across EA SPORTS FC and EA SPORTS College Football. Visa shows up where it matters to gamers: inside career modes. As an NIL sponsor, Visa helped participate in branded challenges, live game modes, and sponsored live events like Madden Bowl, Presented by EA SPORTS. Visa is part of how player experience the game.

State Farm x EA SPORTS FC

State Farm showed up where millions of FC players were already competing. Through custom kits worn in-game and a creator-led campaign across Instagram, TikTok, YouTube, and Twitch, the brand became a partner of EA SPORTS FC 25’s launch moment.

Coach x The Sims

Coach brought its iconic Tabby and Brooklyn bags and ready-to-wear line into The Sims 4 as free, open-access items for every player. A collection players were thrilled to own, both in and out of the game.

Vans x skate.

Vans was there from day one as a Founders sponsor of skate. Exclusive Old Skool shoes, right there in the game. A brand that belongs in skate culture, exactly where skate culture lives.