EA announced today that TMi Trivia, its newest social trivia title, is now live on the App Store in Australia. Making its debut exclusively on the iPhone®, iPad® and iPod touch®, the pop culture-driven trivia game will provide players with fresh content that directly targets each player’s individual interests. Designed to showcase the very latest in pop culture and current events, including music, TV, movies, celebrity gossip, fashion, technology and more, TMi Trivia creates new trivia questions daily based on what’s hot on the web. To deliver exciting, fresh content to the game, EA is partnering with major media partners Variety, Spin, Celebuzz, and Fanhattan, with more brands and partners to be added following the worldwide launch of the game.
In addition to being able to challenge up to four opponents in asynchronous trivia battles over pop culture and current events, TMi Trivia’sdaily updated content offers players a chance to answer fun questions about themselves, their friends, and their mutual shared interests. The tailor-made content is generated by utilising players’ iTunes® and Facebook® profiles to create questions exclusively about and for the player.