Electronic Arts News

POSTED BY EA SPORTS News ON Sep 19, 2013

It's In The Game With adidas UK and Xbox

Think you have what it takes to beat the best adidas stars at FIFA 14?

To celebrate the launch of EA SPORTS FIFA 14, we have teamed-up with adidas UK and Xbox to bring UK gamers the opportunity to meet and play some of their heroes from the world of sport and showbiz. This will be the first time the full FIFA 14 game will be made available to the public ahead of its launch, allowing gamers the chance to experience every option and game mode.

Running Monday 23rd September to, and including launch day on Friday 27th September, customers of the adidas store on Oxford Street, London will be able to win the chance to play FIFA 14 against some of the biggest names adidas has, and win cool prizes including some of EA’s latest releases.

The EA SPORTS team will be in-store from 10am to set-up challenges on the Xbox 360 Kiosks with some players even being invited back later that day to play against their heroes. Each day will bring different stars from a range of sports, including football, cricket and rugby all eager to show they have what it takes to win in both the real and virtual worlds.

There will be prizes handed out for everyone who secures a win against the celebrity and we’ll also have a range of spot prizes for anyone who impresses us with their silky skills in front of goal.

Check back for daily updates on all the players attending and we’ll be going behind the scenes every day to bring you all the action as it happens. Celebrity challenges should start around 4pm every afternoon although timings are subject to last minute changes.

Hope to see you there!