
**SEED&#39;s GM Uma Jayaram delivered this keynote address at** [**MIT Technology Review Arabia**](https://technologyreview.ae) **in December 2021.** 

The topic: How AI is transforming entertainment and culture and what ethical and aesthetic considerations to consider when using AI in social contexts.

Watch the video below.

[![AI in Game industry: Building New Worlds and New Mindsets](https://www.youtube.com/watch?v=u2i87NT-MXo)](https://drop-assets.ea.com/images/5vOjHC3WHy6Dt7jdOOks17/b564bdc7e7eed4fb3a25d59c5488ba62/ai-in-game-industry-building-new-worlds-and-new-mindsets-thumbnail.jpg?im=AspectCrop=%2816,9%29,xPosition=0.5,yPosition=0.5)(Youtube)(Uma Jayaram, General Manager of SEED, Electronic Arts, smiles in a black-and-white headshot.)


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AI in Game Industry: Building New Worlds and New Mindsets 

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