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Where Creativity, Community, and Self-Expression Come to Life

Four Sims pose together, smiling for a selfie in a vibrant town square with mountains and half-timbered buildings in the background. EA Play Logo Join Now

What is The Sims Creator Program?

Whether you’re a builder, storyteller, custom content creator, community leader or cozy gamer, The Sims Creator Program is your destination for access, opportunities, and support to supercharge your content!

As part of a vibrant and diverse global community, creators receive early access, collaboration opportunities, amplification, and communication with The Sims team as they shape their own voice — all designed to empower creators, celebrate all play-styles and creative expression, and strengthen the community that makes The Sims feel like home.

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Our Commitment to Creators

Creativity Above All

We value YOUR voice, play style, and stories.

Community First

YOU shape the future and inspire our decisions.

Transparency & Trust

We’re committed to improving transparency around updates and opportunities.

Flexibility & Evolution

We’re expanding access, broadening creator types, and building space for all creative expression.

Who Can Join?

We welcome creators worldwide across a variety of disciplines:

  • Gameplay creators
  • Builders, Custom Content creators, UGC creators
  • Lifestyle, culture, humor and identity-focused creators
  • Cozy and variety gamers
  • Emerging creators
  • And More!
Two Sims sit on grass studying with notebooks in a sunny park, while two others chat in the background. A pastel drink sits nearby, creating a relaxed scene.
Sims enjoy a lively outdoor plaza with colorful buildings, string lights, art displays, woodworking, and activities, capturing a vibrant community scene.

Eligibility Requirements

Creators must:

  • Be 18+
  • Have posted Sims-related content in the last 90 days
  • Foster a positive, respectful online presence
  • Have 2,000+ followers/subscribers, 40+ concurrent viewers, or 2,000+ custom content downloads
  • Follow EA Creator Network terms (no gambling, key selling, leaks, or piracy)

Even if you don’t meet all criteria, we encourage you to request to join!

Perks, Support, and Possibilities for Every Type of Creator

Members receive:

  • Free game codes, sneak peeks, and early access
  • A Creator Code to earn commissions & player discounts
  • Exclusive swag & goodies
  • Direct communication with The Sims team & feedback opportunities
  • Events, educational resources, collabs & more!

Note: Opportunities may be paid or unpaid; benefits vary and are subject to EA discretion.

Click here for more info on program benefits.

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A textured pink and blue background.

How To Join

We’re so excited to continue innovating and expanding all the ways we can better serve creators. Read our FAQ to learn more!

JOIN NOW

Frequently Asked Questions

Do I need to only create Sims content?

Nope! We welcome creators who make Sims-related content, as well as those with adjacent content (cozy games, lifestyle, design, storytelling, humor). If your creativity aligns with The Sims, you can request to join!

 

Are Sims Creator Program members paid?

The program offers both unpaid and paid opportunities, and participation is entirely at the creator's discretion. Early access or creator benefits do not automatically mean content is paid or commissioned. Paid, sponsored, or commissioned campaigns are clearly communicated in advance and require paid disclosures.

 

Are there expectations around how creators talk about The Sims?

No. Creators are encouraged to share their honest feedback — positive or critical — as long as it complies with EA’s Trust & Safety Guidelines and applicable platform rules. Participation in the program does not dictate opinions.

 

What is the difference between The Sims Creator Program and the EA Creator Network?

They work in tandem! The Sims Creator Program upholds our Sims creators’ values, goals, and perks. The EA Creator Network is one of our platforms for the program. Once approved as a Sims creator, you can expect to hear from our team there.

 

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