EA rocks the EB Expo



EA Australia hit the ground running at the EB Games Expo on the Gold Coast this week, with industry insiders as well as consumers getting the opportunity to get hands on with blockbuster titles such as Battlefield 3, The Sims 3 Pets, Need for Speed the Run, Mass Effect 3 and SSX. Starting tomorrow consumers will be wowed not only by the games but also some very special guests.

EA made its mark at the inaugural EB Games Expo by taking home the Best Console and Game of Show awards for Battlefield 3 on the Gold Coast today.

The EB Games Expo, the first of its kind to be held in Australia, opens its doors to thousands of gaming enthusiasts over the next two days at the Gold Coast Convention and Exhibition Centre.

Gamers will not only get to try out upcoming EA titles, they will also have a once-in-a-lifetime opportunity to hear from EA's Chief Operating Officer, Peter Moore. Also present are Battlefield 3 Creative Director Lars Gustavsson and the Global Battlefield Community Manager Daniel Matros, who will discuss all things Battlefield.

Battlefield 3 has already dominated the first two industry focused days at the Expo.  At an EB store managers conference, the FPS was voted Best Console Game and Game of Show. With gamers flooding the Expo on the 15th and 16th, expect to hear more about Battlefield 3 and other upcoming EA releases such as Need for Speed The Run, The Sims 3 Pets, Mass Effect 3 and SSX

If you can't get to the Gold Coast for the Expo, follow all the news via EA Australia on Facebook and Twitter. For all other news, bookmark The Beat for regular updates on all things EA.

Can't get enough of Battlefield 3? Check out the latest Vehicles Trailer.

Also check out this Battlefield 3 Stage Presentation with Lars Gustavsson and Daniel Matros from the Expo via our friends at Gamespot.

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