EA SPORTS MMA HITS STORES TODAY

21 October 2010, Australia – Electronic Arts Inc. has today announced that EA SPORTS™ MMA is available in stores throughout Australia.

EA SPORTS MMA offers the most authentic, intense and broadest mixed martial arts experience to date, allowing players to travel the world and learn a multitude of fighting techniques and skills.  The game features a vast array of world-class fighters, and players can extend their gaming experience online through a first-of-its-kind feature - EA SPORTS Live Broadcast.   
 
Fighters can further showcase their MMA skills to the world through EA SPORTS Live Broadcast in which players can create their own fighter and then produce a hype video to get noticed by an actual EA SPORTS promoter. Once selected by the EA SPORTS promoter, players will be able to have their fight broadcast online through EA SPORTS Live Broadcast, while a live commentator calls every move made during the fight.  Moreover, each EA SPORTS Live Broadcast fight can be viewed on game consoles or online via the web.
 
“EA SPORTS MMA is the most immersive and authentic mixed martial arts experience available, bringing together great fighters, opportunities to train and fight internationally and features that allow players to prove their skills online to a wide audience,” said EA SPORTS MMA Executive Producer Dale Jackson. “EA SPORTS is excited to bring this highly anticipated title to mixed martial arts fans and help grow the popularity of the sport worldwide.”
 
EA SPORTS MMA provides the definitive mixed martial arts experience, featuring multiple disciplines, rule sets, locations and fighters from all over the world. Players can fight in a ring, hexagonal or circular cage, and the MMA environment comes to life with ring girls, corner men and referees. Ring announcer Jimmy Lennon Jr. provides fighter introductions while Big John McCarthy officiates fights and MMA legend Frank Shamrock and commentator Mauro Ranallo call the action.
 
Through career mode, fighters will be able to train in locations around the world with legends of the sport such as Randy Couture, Pat Miletich, Rickson Gracie and Bas Rutten, visiting gyms in Japan, Brazil, Thailand and the U.S. While training internationally, players will teach their fighter new skills as they rise up the ranks to make it to one of the biggest stages in MMA – STRIKEFORCE.
 
Other key features within EA SPORTS MMAinclude:

• Fighter Share– Players can put themselves into the world of MMA training and fighting and begin the quest to become a champion.  They can upload photos of themselves and use Photo Game Face to create their own, personalised roster of fighters.  Display and share these create-a-fighters via Fighter Share by uploading and browsing other created fighters.  In addition, through Fighter Share players can download and try out any fighters created by the passionate EA SPORTS MMA community. 

• Customise Your Own Fight Card– Become a promoter and set up a night of fights with your friends. With the ability to host four fights per card with up to 10 people connected*, players can challenge each other to fights and talk trash while friends provide commentary to the fight.

• Total Strike Control– Through an intuitive control system for striking, elbow, knees and kicks, players can go on the offensive with Total Strike Control, providing the utmost flexibility for their fighters. EA SPORTS MMAalso provides the flexibility for those who prefer fighting using face buttons with the Classic Control scheme.

EA SPORTS MMA will be available on the Xbox 360®, PS3, iPhone® and iPod® touch.  
For more information about EA SPORTS MMA, visit www.easportsmma.com or follow the game on Twitter at www.twitter.com/easportsmma and Facebook at www.facebook.com/easportsmma.

To view the Online demo trailers, please follow the link:
//www.youtube.com/watch?v=pyWyv4I41Ng
//www.youtube.com/watch?v=WCxGuekVxYM

*Internet connection and EA account required.