Alice: Madness Returns Drops Players into Terrifying, Beautiful Wonderland Today



Highly Anticipated Sequel in Celebrated Alice Franchise Offers Gamers the Chance to Play Original Title and Download In-Game Content

Electronic Arts and Spicy Horse are proud to announce that the dark and deranged fantasy/adventure videogame Alice: Madness Returns™ is now available at retail stores in North America. Heralding the return of American McGee’s interpretation of the classic Alice in Wonderland fiction, Alice: Madness Returns delivers a sinister and beautifully twisted world for gamers to explore on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC.

A sequel to the original PC hit American McGee’s Alice™, the new title finds a grown-up Alice finally free from Rutledge Asylum for the Insane, but still grappling with the horror and survivor's guilt of the tragic fire that killed her family 11 years earlier. Alice returns to Wonderland to uncover the truth about her past. But what was once a place of refuge has now been transformed into a sinister nightmare, and madness threatens to overcome both Alice and Wonderland. Alice: Madness Returns builds upon the distinct art style of the original game, but with new visuals, story and game design.

“Spicy Horse is proud to bring players back to the beautiful yet dark world we have created for Alice,” said American McGee, Spicy Horse Games Co-Founder and Senior Creative Director. “The team has gone to great lengths to make sure that both fans of the franchise and newcomers alike will find themselves eager to tumble down the rabbit hole again thanks to an immersive story and distinctive art style.”

”The fan reaction to the Alice franchise has been just phenomenal,” said Sinjin Bain, Vice President of EA Partners. “Since the original game was released in 2000, fans have been clamoring for the next installment to find out what Alice must overcome to discover the truth about her past. To reward our most passionate fan base, we’re thrilled to be able to offer them this wide assortment of downloadable content.”

Alice: Madness Returns is available now in North America for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Alice: Madness Returns is rated “M” for Mature by the ESRB.

* For Playstation 3 and Xbox 360, Alice: Madness Returns disc required in console to access American McGee’s Alice.

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