Biggest First Week in Franchise History; Up 19 Percent Year Over Year
Electronic Arts today announced the record-breaking launch of NHL® 12. Based on internal estimates, NHL® 12 had its biggest launch week in franchise history with more than $27 million generated at retail worldwide. First week unit sales of NHL® 12 were up 19 percent across Europe and North America. The game launched Sept. 9 in Europe and Sept. 13 in North America.
“The fan response to NHL 12 has been incredible, and we’re delighted to expand the franchise to Facebook next month,” said Andrew Wilson, Executive Vice President, EA SPORTS. “NHL 12 is our most exciting hockey game ever, with more than 300 gameplay improvements and the ability to play with some of the NHL’s greatest legends.”
Among the additional notable accomplishments for NHL® 12 since its launch on September 13 in North America and September 9 in Europe:
NHL® 12 authentically captures hockey as it is played on the ice with more than 300 gameplay refinements highlighted by three key innovations: Anticipation AI, Dynamic Goalies and the Full Contact Physics Engine. Anticipation AI takes NHL 12 to the next level as players will now intuitively determine their next move by reading and anticipating the play. With the Full Contact Physics Engine, size and strength matter. NHL12 continues to innovate by giving you true to life collisions and control over the battles around the crease. With Dynamic Goalies, goalies are live for the first time ever. Players can make contact with goalies as they crash the crease and goalies will battle through traffic in front of the net as they fight through screens to make awe-inspiring saves.
New in NHL® 12 is the introduction oflegends; nine former NHLgreats – including Wayne Gretzky, Gordie Howe, and Mario Lemieux – will be integrated into the game across virtually every mode, including the all-new Be A Legend Mode. Be the next great legend in the revamped Be A Pro mode. Play as your created pro and earn every shift on the ice with stellar play, big hits, and spectacular goals as you progress towards greatness.