TMi Trivia for iPhone, iPad and iPod touch launching in the Canada App Store this week

Innovative Social Game Dynamically Creates Personalized Trivia Content From Players and Popular Media Channels

Electronic Arts has announced that it will be releasing a new, personalized and content-rich trivia game, TMi Trivia, later this spring. Making its debut exclusively on iPhone, iPad and iPod touch, the pop culture-driven trivia game will provide players with fresh content that directly targets each player's individual interests. Designed to showcase the very latest in pop culture and current events including music, TV, movies, celebrity gossip, fashion, technology and more, TMi Trivia creates new trivia questions daily based on what's hot on the web. EA is partnering with major media partners Variety, SPIN, Celebuzz, and Fanhattan to deliver exciting, fresh content. Additional brands and partners will be added following the worldwide launch of the game.

To further personalize the game experience, TMi Trivia's daily updated content offers players a chance to answer fun questions about themselves, their friends, and their mutual shared interests. The tailor-made content is generated by utilizing players' iTunes and Facebook profiles to create questions exclusively about and for the player. Up to five players can compete in asynchronous rounds, answering questions against the clock on the same subject, aiming to get the highest score. The higher the score, the more badges, achievements, and weekly jackpots can be won, all of which can be shared via Facebook Connect.

TMI Trivia is now free to download* and available in the Canada App Store. The game will be rolled out worldwide later this spring.

*wireless fees may apply