EA and The British Red Cross To Offer Aid In SimCity



First ever multi-country videogame collaboration for the Red Cross.

Ten National Red Cross Societies*, including the British Red Cross, have announced the first ever multi-country collaboration with ten Red Cross societies from around the globe to enable SimCity™ players to provide assistance to real people impacted by real-world natural disasters just like they do for their Sims in-game.

Players will draw parallels between the real world disaster response the Red Cross provides and what they will be able to do in-game. When a natural disaster strikes their in-game cities, players can supplement the available in-game emergency services with additional assistance from the Red Cross relief centres by purchasing the Red Cross branded digital content. This downloadable content will be available for £7.99; EA will give a minimum of 80%** of proceeds to the Red Cross.

The branded downloadable content includes a Red Cross Relief Centre and two vehicles that will travel around a player’s city in response to natural disasters. When a meteor strikes, an earthquake occurs or a tornado touches down, Red Cross tents will appear in various locations throughout a player’s city. Sims that would have been critically injured are instead cared for at the Red Cross tents. As the city recovers from the natural disaster, the tents will disappear. Each disappearing tent will then release 10 healthy Sims back into a city. Ambulances, fire trucks and police cars will protect a player’s city in addition to Red Cross services.

To find out more about the SimCity and the Red Cross in-game content, please visit SimCity or to purchase please visit; Origin.

For more information about the Red Cross, please visit: www.redcross.org.uk

*Participating National Red Cross Societies are The American Red Cross, The British Red Cross Society, The Danish Red Cross, The Finnish Red Cross, The French Red Cross, The German Red Cross, The Italian Red Cross, The Norwegian Red Cross, The Spanish Red Cross, and The Swedish Red Cross.

** EA’s agreement with the Red Cross gives the participating National Societies a minimum of eighty percent (80%) of EA’s proceeds (less applicable taxes) from all sales of this new in-game Red Cross branded content during the promotion.



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