THE REIMAGINED MADDEN CRUISER
Follow the Madden Cruiser's journey across the country at the best moments of the NFL season.
John Madden traveled the country as an NFL broadcaster in his bus coined, “The Madden Cruiser”. Along his journeys, he shared his love for football with every place and everyone he encountered. To honor Coach, we built our reimagined Cruiser that will carry on his legacy, sharing the game he loved in the ways he always intended.
Cruiser schedule subject to change.
FEB 7-11: SUPER BOWL LVIII EXPERIENCE
The last Cruiser stop of the year was at the Mandalay Bay Convention Center for the Super Bowl LVIII Experience. Each day of the Experience was filled with gaming, exclusive interviews, Ratings Hotline calls, and special meet-and-greets with Justin Jefferson, Maxx Crosby, Eli Mack, Kurt Benkert, Zach Lewis, Henry, Nick Mizesko, OneGretUser, and CleffTheGod.
FIELD THE FUTURE
It was a special day at Sunrise Mountain High School in Las Vegas for the second annual Field the Future event. In partnership with XBOX, Nike, DICK’s Sporting Goods, the Raiders, and TOGETHXR, we provided resources and opportunities to empower young women in football, helping them advance their skills and passion for the sport.
Creator, Lauren Whitaker, and Founder of Got Her Back, Odessa Jenkins, kicked off the event with a live stream from the Cruiser as they surprised & delighted fans with in-game drops and raised money for Jenkins’ Foundation.
Afterwards, a panel composed of Raiders SVP Chief Sales Officer Qiava Martinez, Coach Katie Sowers, XBOX marketer Noel Painter, and Lauren Whitaker, discussed Empowerment, Equity, and Growth for Women in the World of Football & Gaming with moderator Mina Kimes.
Then Raiders Defensive End, Maxx Crosby, led a combine for the boys and girls teams of Sunrise Mountain High. The students competed in a series of drills and were able to walk off the field with their very own Madden Rating.
WEEK 8: BUCS @ BILLS
The Cruiser’s first stop in Buffalo was the Oshei Children’s Hospital where patients and their families joined NFL Legend, Thurman Thomas, Hall-of-Famer, Andre Reed, and Bills Mascot, Buffalo Bill, in playing tailgate games and Madden 24.
Next was Billevard at Highmark Stadium where Reed and Thomas answered calls on the Ratings Hotline and challenged members of Bills Mafia in Madden prior to an epic Thursday Night Football matchup.
WEEK 7: DOLPHINS @ EAGLES
The Cruiser soared into Philly with Chad Johnson and Eagles legend, DeSean Jackson. After answering calls on the Ratings Hotline, the two toured the bus and reminisced on their favorite Coach Madden memories before jumping on the sticks with Eli Mack.
WEEK 5: PACKERS @ RAIDERS
Allegiant Stadium welcomed Marshawn Lynch, Esfand, and the reimagined Madden Cruiser as Las Vegas lit the torch for a heated Sunday Night Football matchup. Lynch went Beastmode on Esfand with his former team for the Cruiser’s first-ever live stream before running the Ratings Hotline like the pro he is.
WEEK 2: DOLPHINS @ PATRIOTS
It was a homecoming for Madden Ratings Adjuster, Chad Johnson, as he returned to Gillette Stadium for a special night in Foxborough. While fans competed in Madden 24, Chad fielded calls from a flooded Ratings Hotline, interviewed with The Sports Hub, and featured on Andy and Fitzy’s “6 Rings and Football Things” podcast.
NFL KICKOFF IN KANSAS CITY
The commencement of the NFL season began with a week-long Madden Cruiser tailgate where three-time 99 Club member, Patrick Mahomes, accepted a donation of $9,999.99 from EA SPORTS Madden NFL for his charity, "15 and the Mahomies”.
The Cruiser also took part in Red Friday fundraising, hosted Chiefs legends Jamaal Charles and Dante Hall who played Madden 24 alongside fans, and celebrated MCS Champion, Henry Leverette, with a live stream that included fellow MCS competitors Nick Mizesko and OneGreatUser.
NIKE HIGH SCHOOL KICKOFF CLASSIC
The Madden Cruiser touched down at Nike HQ to celebrate the annual Nike High School Kickoff Classic. The bus was a key player in sneaker giveaways and the Nike employee scavenger hunt while providing the perfect place to pick up the sticks and play Madden 24.
BENGALS TRAINING CAMP
OchoCinco cruised into Cincinnati and made sure the Bengals had their ratings straight. After practice, the team joined their storied Wide Receiver at the Madden Cruiser and took friendly competition to a new level.
PRO FOOTBALL HALL OF FAME
In Canton, Ohio, fans celebrated Coach’s legacy with the original and Reimagined Madden Cruisers by learning, playing, and connecting through the game he loved and aspired to share.
NFL Commissioner Roger Goodell and Hall of Famers Dave Casper, Mike Haynes, and Tim Brown were in attendance, leaving their legendary marks on this new spectacle, while several other iconic players toured and engaged with the bus following the NFLPA’s Legacy Mixer.
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