In 2011, Frank Gibeau was appointed President of EA Labels where he leads the transformation of the company into a digital entertainment powerhouse by bringing world-class properties to all gaming platforms – Console, PC, Mobile and Social. He is responsible for product development, worldwide product management and marketing for all packaged goods and online offerings within the four EA Labels; EA SPORTS, EA Games, the Maxis Label and the BioWare Label. Mr. Gibeau’s global operation spans a dozen studio locations with more than 5,000 employees. Mr. Gibeau comes to this role after a four-year tenure as President of the EA Games Label. During that period, Mr. Gibeau led a turn-around that greatly increased product quality and on time delivery while dramatically driving down costs.
The intellectual properties under Mr. Gibeau’s auspices include blockbusters such as: Battlefield, Command & Conquer, Dead Space, Dragon Age, FIFA, Madden NFL, Mass Effect, Medal of Honor, Need for Speed, NBA Jam, NCAA Football NHL, SimCity, Star Wars: The Old Republic, The Sims, Spore, Tiger Woods PGA Tour, Warhammer Online and more.
Prior to serving as President of the EA Games Label, Mr. Gibeau acted as Executive Vice President and General Manager of The Americas where he was directly responsible for a publishing operation that accounted for more than $1.5B of EA’s annual revenue. In this role, Mr. Gibeau directly oversaw product marketing, branding, public relations, marketing communications, sales, operations, and finance. Previously, Mr. Gibeau served as Senior Vice President of North American marketing and has held a variety of senior publishing posts at EA. In these roles, Mr. Gibeau was responsible for driving the go-to-market strategy for the EA and EA SPORTS brands as well as the launch of hundreds of game franchises across multiple platforms that have shipped since 1991.
Mr. Gibeau sits on the Board of Directors of Cooliris, an internet technology company that develops award-winning browser and advertising technology. He is also a two time winner of The Sports Business Journal’s “Forty under Forty” Sports Executives (2006 & 2007) and one of Advertising Age’s 2004 Entertainment Marketers of the Year.
Mr. Gibeau received a B.S. degree from the University of Southern California and a M.B.A. from Santa Clara University. He lives in Atherton, with his wife, Solveig and their three children.