In the past year, EA has embarked on a transformation to put our player relationships at the center of everything we do. Today we are taking another important step toward that goal by welcoming Chris Bruzzo to Electronic Arts as our Chief Marketing Officer. Chris will lead an integrated marketing, communications, web and digital service organization designed to advance our ability to put Players First.
Today, EA creates games and live services for players around the world on an ever-expanding range of platforms and unique ways to play. Partnering with our development and technology teams, Chris will ensure we are delivering personal and meaningful experiences for players every time they connect with us and play an EA game.
Chris is a proven brand visionary who has held leadership positions at two of the most dynamic brands in the world – most recently driving the digital transformation at Starbucks and, prior to that, as an executive at Amazon.com.
He was the architect of the Starbucks digital experience, building award-winning loyalty and personalization programs. Chris also led the growth of record-setting Facebook and Twitter programs, and the My Starbucks Idea online community program. He has tremendous passion for building deeper connections for brands with their customers, and I know Chris will lead us to connect with all of you in new and inspiring ways.
Chris is a great fit for our organization – a collaborator, innovator, and importantly, a gamer. Chris is just as comfortable sharing stories about his days playing Escape from Rungistan and Ultima back in the early 1980s on his Apple IIE as he is debating tactics in FIFA, Battlefield or Peggle. I’m thrilled to bring him on board at EA.
Welcome to EA, Chris!