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DAVID DEMARTINI

DAVID DEMARTINI

Senior Vice President, Global E-Commerce

POSTED BY David DeMartini ON Jul 6, 2011

David DeMartini: At EA We Respect Consumer Choice … Your Choice

I’ve been at EA for 13 years – mostly on the studio side, developing games like March Madness, Tiger Woods PGA Tour, and The Godfather. In 2007 I  began leading EA Partners and had the honor of working with marquee studios like Harmonix, Crytek, Insomniac, EPIC, Double Fine Studios, Respawn and Valve. 

More recently, I was asked to lead EA’s consumer platform, Origin. Origin connects gamers with our franchises across PC and mobile devices. It is the new name of our EA Store, and an application that allows you to download EA games directly to your PC. My new role means that I’m involved in shaping EA’s policies for how players download our online games and services, and we always try to avoid misunderstandings with our players.

Some confusion came up a few weeks ago, when we started seeing stories and forum posts that suggested that EA was in conflict with one of our download partners, and that we had removed our games from that service. This is absolutely not true. I want to make sure our players understand EA’s policy on selling games through our download partners. As such, today we posted our official policy on selling games on third-party download sites, which you can view here.

At EA, we want to bring the best possible content to our players. This was a key factor during my time in EA Partners, where we found great studios and worked to make their games available to as many players as possible. Here at Origin we have the same principle. We want our products available to as many players as possible, which means we make them available in all the places that gamers go to download games and services. To be very clear, except under extremely special circumstances we offer our games to every major download service including Amazon, Gamestop, and Steam.

As you know, games and how they are made have both changed. Today, we continue to extend the experience with new maps, vehicles and other content that adds hours of fun and more value for our players. We also enhance the gaming experience with features like friends lists and in-game chat using the Origin application. Most importantly, we always want to be sure we provide this content and service at the highest possible level of quality. To ensure this, any retailer can sell our games, but we take direct responsibility for providing patches, updates, additional content and other services to our players. You are connecting to our servers, and we want to establish on ongoing relationship with you, to continue to give you the best possible gaming experience. This works well for our partnership with Gamestop, Amazon and other online retailers. 

Unfortunately, if we’re not allowed to manage this experience directly and establish a relationship with you, it disrupts our ability to provide the support you expect and deserve. At present, there is only one download service that will not allow this relationship. This is not our choice, and unfortunately it is their customer base that is most impacted by this decision. We are working diligently to find a mutually agreeable solution.

Going forward, EA will continue offering our games to all major download sites. We will also remain committed to providing you, our players, with the best possible content, services, and gaming experience that we can.

 

David DeMartini

SVP, Global E-Commerce

Comments (95)

  1. Comment Flagged +3 0
    I still don't see any EA games on OnLive.
    Jul 6, 2011
    1 Reply
    1. +1 0
      WEN ARE THEY GUNNA MAKE A GODFATHER3
      Jan 13, 2012
      0 Replies
  2. Comment Flagged +56 -2
    Sorry, but that's the biggest load of nonsense I've heard all week. Let me see if I understand this. Basically, the excuse you're giving us is that you didn't want Steam to host your patches and ***? Really? I've used Steam since 2004 and it's always hosted patches with no problems whatsoever. Similarly with ***. Steam does everything Origin does, better. EA's customer support is famously bad, especially with regards to the EA Store. At least try to come up with a plausible excuse, please.
    Jul 6, 2011
    1 Reply
    1. 0 -2
      Umm, no. That is not at all what he said. He wrote, "we take direct responsibility for providing patches, updates, additional content and other services." Not just patches, as you can see, but namely the "other services" are holding things up. These other services I assume are "features like friends lists and in-game chat using the Origin application" which doesn't work well through steam. For instance, the Battlelog feature, which looks quite amazing (and is through personal experience), seems like it would have issues with Steam's service.
      Aug 3, 2011
      0 Replies
  3. +10 -1
    What? "D-L-C" is filtered? Why?
    Jul 6, 2011
    0 Replies
  4. +44 -1
    So to sum up: you wanted people to install Origin on top of another service and the owners of this already perfectly well established service which provides patches, ***, friends lists and in-game chat told you to get bent?
    Jul 6, 2011
    0 Replies
  5. +11 -1
    Never would have though EA would thing D-L-C is a bad word. Does this mean things that should have been on the disc that I bought in the store won't be sold to me when I get home anymore?
    Jul 6, 2011
    0 Replies
  6. +40 0
    Just be honest and admit that Origin is an attempt to compete with Steam, and that the only reason you are not selling games on Steam is because you want to force people who want to buy EA games digitally onto Origin.
    Jul 6, 2011
    0 Replies
  7. +4 -2
    David Demartini, you play that violin real well m8 haha.
    Jul 6, 2011
    0 Replies
  8. +1 -3
    Trying to ******** a bullshitter doesn't work fyi.
    Jul 6, 2011
    0 Replies
  9. +42 0
    "At EA We Respect Consumer Choice … Your Choice" Except when my choice is Steam. Drop the BS, EA.
    Jul 6, 2011
    0 Replies
  10. +32 0
    Sorry, all my games are in Steam and staying that way. I want them to patch there and get any updates there as well. Not to mention my friends list works across every game I own that way. I don't want or need another service to duplicate something I already have that works perfectly.
    Jul 6, 2011
    0 Replies
  11. +37 0
    I don't buy it. That's also what I'll not be doing with EA products if they aren't on Steam.
    Jul 6, 2011
    0 Replies
  12. +33 0
    Well then, if this is your choice, then mine will be not to purchase your game. After seeing all of the capabilities of the new frostbite engine, I was sold on buying it. I traditionally avoid buying EA games. When I found out about Battlefield 3, I was willing to consider it. After seeing the Thunder Run video I was sold on pre-ordering it. After reading this, it is back on my Do Not Buy list. Thanks for helping me make my decision EA.
    Jul 6, 2011
    0 Replies
  13. +30 0
    Nothing but lies, simple as that. I'm done buying EA products. Always a hassle, every, single, time. Everything you mentioned here, Steam does, and does it well. You don't respect the customers choice, you're trying to push the customer down an avenue that most do not want to go, how is that choice? If you want to give us choice, put it on Origin, fine, but also put it on Steam, Direct2Drive, hell even Good Old Games, that's choice. Take a leaf out of CD Projekt and you may get some respect.
    Jul 6, 2011
    0 Replies
  14. +2 0
    *** is filtered? Test: D-L-C
    Jul 6, 2011
    0 Replies
  15. +9 0
    Haha, oh wow, D-L-C is filtered. I wonder if DRM is too. That's just kind of sad.
    Jul 6, 2011
    0 Replies
  16. +19 0
    You seem out of the touch with the gaming community, really, hardly anyones believing you, mostly due to the fact that nobody trusts EA and can you blame them with your prior history? I gave Origin a chance when I tried retrieving Mass Effect using its CDKEY, the key came up invalid and was unable to add my game in my account, chatting with EA support was useless. You want people to use Origin, fix some of these issues first. Im still unable to download the Mass Effect *** with my CDKEY.
    Jul 6, 2011
    1 Reply
    1. +1 0
      ME TOO!! I wrote to the German Help-Support: NOTHING! Serveral times: NOTHING!!
      Jul 13, 2011
      0 Replies
  17. +21 0
    Why would you post an article that would only attract negative posts? Respect is earned by proving yourself to your customers. Come back to us when you have forums posts from all over the internet saying "I love Origin". Until then, learn from what Valve is doing at the moment and learn to shut your mouth. You are not earning points by implying that Valve did you and gamers wrong. You underestimate our ability to see things how they are.
    Jul 7, 2011
    0 Replies
  18. +2 0
    PART 1 http://www.ea.com/news/demar-at-ea-we-believe-in-choice Please EA, if there's any humanity left in you, please heed this comment: At your infancy when you were worried about actually getting customers, this, as with most companies is when you shined the most, was the time when all of your hard work was visible. And now...
    Jul 7, 2011
    0 Replies
  19. +2 0
    PART 2 Desert Strike, Wing Commander, System Shock, Populous: No sequels, and these are your most popular games! Need for Speed, Medal of Honor, James Bond, Battlefield: Got progressively worse and worse as the years went by (for the most part).
    Jul 7, 2011
    0 Replies
  20. +3 -1
    PART 3 Then you buy out the rights to every major sports league so you, and only you can use the correct players/teams. Now, to be fair you have actually done very well with these franchises, except you started to cut out your original customers, PC gamers. This means true computer geeks such as myself are unable to enjoy them.
    Jul 7, 2011
    0 Replies