All of our compassion goes out to the people of Japan during this incredibly challenging time, and EA is mobilizing to support people living through this incredibly devastating situation.
EA employees from around the world – including the teams on Battlefield Heroes, Playfish, Pogo, The Sims, Ultima Online and FIFA Ultimate Team – are developing thoughtful and creative fundraising solutions to help Japan. In some cases, we have modified in-game micro-transaction opportunities to allow players to bypass EA and send contributions directly to the Japan relief efforts. The organizations to which we are directing these contributions are the Red Cross, Mercy Corp and AmeriCares.
At EA Canada, they are using the facility to help pack meals for “Kids Against Hunger” – which will send food directly to Japan. And there are other projects underway as well, including a dollar for dollar match of any individual donations by EA employees to qualifying organizations dedicated to the Japan relief.
In addition, EA has promised to double the value of your gift and match all donations, up to $50,000, made to the American Red Cross. Make a donation and take advantage of this opportunity to double your dollars.
All together, we expect EA will donate more than one million dollars to organizations helping Japan.
Please join us in helping Japan’s earthquake and tsunami relief efforts by making a donation today.