The Beat

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PETER MOORE

PETER MOORE

Chief Operating Officer

POSTED BY Peter Moore ON Aug 2, 2011

Peter Moore: EA SPORTS Season Ticket Arrives Today

For months, if not the past several years now, I’ve made no secret that I think the global language of sports uniquely positions EA SPORTS to be a leader in the digital transformation of our industry.  While we’re far from there yet, we have been laser focused for some time now on connecting fans from across the world through sports and games, on delivering year-round products and services, and on creating persistent experiences that span platforms. 

Videogames have become the most dynamic – and social – form of entertainment on the planet, and our goal of introducing compelling new ways to enhance the experiences fans have playing our games has never been more clear.  That’s why today we’re pleased to announce the launch of EA SPORTS Season Ticket, which is another step in supporting our vision of transforming how deeply fans can connect with the sports games they love through digital products and services. 

EA SPORTS Season Ticket is an all-new program that provides new benefits for a better gaming experience on five EA SPORTS titles for the Xbox 360 and PS3. For a $24.99 annual fee, memberswill receive full access to EA SPORTS games three days before launch, a 20% discount on downloadable game content, free premium web content and membership recognition.  You can read more about EA SPORTS Season Ticket here

We’ve spent considerable time listening to fans and building this program, and our goal has been to create something for our core audience….people who want to play our games sooner; who either play, or have always wanted to play, several different EA SPORTS games; who enhance their games with downloadable content; or who have an appetite for premium web content.  It’s not unlike the way I augment my sports television experience by having memberships to MLB.tv to watch the Red Sox and Liverpoolfc.tv to watch the Mighty Reds.

We also know EA SPORTS Season Ticket isn’t for everyone, which is why non-subscribers can continue to play exactly the way they do today.  Our games on disc continue to have all the same great content, and nothing changes.  This is entirely additive content for our biggest fans. 

Make no mistake, a new initiative like EA SPORTS Season Ticket will continue to quickly evolve and transform to meet the demands of our fans.  In the meantime, EA SPORTS Season Ticket represents an opportunity for us to deliver unique digital offerings that will continue to transform gaming experiences and provide a flexible platform for enhancements based on feedback.

These are exciting times, not only for EA SPORTS but for our industry as a whole, and I’m proud of the work that we’ve undertaken to transform how and where our fans now interact with games and each other.

I’m eager to hear about your experiences using EA SPORTS Season Ticket so check it out and let me know what you think.

Comments (9)

  1. 0 0
    o yeah
    Aug 2, 2011
    0 Replies
  2. 0 0
    can iz test nhl 12 lols
    Aug 3, 2011
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  3. 0 0
    i buy that thing rigth now
    Aug 3, 2011
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  4. 0 0
    can i get now
    Aug 3, 2011
    0 Replies
  5. 0 0
    I bought it yesterday, but it says on my profile that I don't have it. Spent 1-1/2 hrs with chat help on here last night and now on the phone for 1/2 hr.. Nobody can help me!!!! They don't even know about their own product!!!!
    Aug 3, 2011
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  6. 0 0
    They told me that the product was early released for sale yesterday, but it isn't live yet and they don't know when it'll be live. My 1yrs subscription started yesterday. This is CRAP!!!!!
    Aug 3, 2011
    0 Replies
  7. +1 0
    I think Season Ticket is a nice concept, but it could be even more profitable by having a better pricing structure. Not everyone is going to want all five titles, and it's not worth 2000 points for anything less than four. My suggestion: (using the Xbox 360 as an example) 600 MSP (1 game) (600 avg.) 1100 MSP (2 games) (550 avg.) 1500 MSP (3 games ) (500 avg.) 1800 MSP (4 games) (450 avg.) 2000 MSP (5 games) (400 avg.) And the 20% discount on dlc would apply only to the titles you download. It would make EA a lot more money.
    Aug 8, 2011
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  8. 0 0
    I won't be getting this. $25, no big deal with cost, but after you download the game, you have 2 days max. Good idea, better a better idea would be sell these subscriptions, then the day of release, offer the game as downloadable content to your HDD at full price. I would be willing to do this in lieu of going to a store and having to 1. either wait in a long long for certain titles or 2. going to multiple stores looking for a copy of a game because they did not receive enough to handle the amount of purchases. I just get tired of having to go to stores to buy a friggin disc, make them downloadable, and only to people that purchase the "Season Ticket". This would make me, who is a die hard sports gamer more apt to purchase the season ticket. 3 days before and 20% downloadable content is not enough for me to waste $25 on this so called service. Ea has screwed most of us for years, but having said that, they do listen to some of the concerns raised, but generally cater to those that find ways to exploit their games further. This is just another way for exploit glitchers to get a head start finding that "glitch" that doesn't take them to a new level, but allows them ways to win at minimal effort or costs. (i.e. numerous exploit goals in the NHL series) For those that will be purchasing, I hope it meets your desires, but know EA is laughing all the way to the bank with this one, there really is no advantage to getting it three days early when you have to run out and buy the game anyway.
    Aug 8, 2011
    0 Replies
  9. 0 0
    when is it available in europe for ps3?
    Aug 18, 2011
    0 Replies