The Beat

PATRICK SöDERLUND

PATRICK SöDERLUND

EVP, EA Studios

POSTED BY Patrick Söderlund ON Nov 15, 2013

Next-Gen is Here, And There's No Looking Back

At last, the next generation is here … and I’m fired up.  Congratulations to our teams around the world who have helped us get ready to deliver so many great new games to our fans.

The North American launches of the PS4 today, and then the Xbox One next week, mark the start of a big holiday season for Sony and Microsoft.  The same is true for us here at EA.

Several years ago, we collectively made the decision to put a stake in the ground and win this new generation – we wanted to be in the pole position starting from day one.  The good news is that we are not only starting this generation with the most games of any publisher, most importantly we have the best games - and from the early reviews, the critics seem to agree.  This makes me proud, and it is a testament to our decision to focus on our tech, with Frostbite 3 and EA SPORTS IGNITE, as well as to go all-in and make sure that, for EA, next-gen is simply the best gen. Period.

Great games should deliver defining moments … the kind of defining moments that you thrive on and remember as a gamer. I’ve had a lot of those lately, starting with gameplay. Of course next-gen graphics are stunning, but immersive gameplay and a feature like AllDrive in Need for Speed Rivals is a perfect example of how we’re changing the way you play. Now a friend can come in and turn my single player world seamlessly into a multiplayer race. There is just nowhere to hide, and I love it.

Next-gen also offers a new depth to the gaming experience. This became clear to me the first time I played Battlefield 4 with the Commander Mode app on a tablet. When I used the Battlelog app to interact with the 64-player game happening on my console, and I then jumped into Commander Mode on my tablet to continue the session on the go, I truly understood how these new consoles allowed us to embrace the shift in player behavior. We can make the games play in ways they never have before.

Then there is emotion and competition.  The last transition brought fans a mixed bag of quality sports experiences out of the gate, but this time around our EA SPORTS games have come alive with the power of the new consoles and our tech. In FIFA 14, the intelligence and motion of the players, combined with stunning crowds and stadiums, delivers an emotional connection that's hard to replicate in any type of game.  I can FEEL the real world of sports now, from FIFA 14 to Madden NFL 25 to NBA LIVE 14, in ways that have never before been possible.   

Now, there are those who have said that, at least at first glance, it can be difficult to notice what a huge leap forward Xbox One and PS4 are from their predecessors. When we went from Gen 2 to Gen 3, the mere fact that there was online play and high definition made the jump to the new generation obvious.  What is now clear from developing for the new platforms – as well as playing games on them – is that this leap is even more indisputable.  Trust me, as a gamer, you will notice the difference immediately.

We believe strongly in this new generation of consoles, and I personally cannot wait for players to experience our games in the best way possible. Once you play next-gen, it will be hard to imagine playing anything else. The new generation is here, and there is no looking back.

Comments (10)

  1. 0 0
    The PC version is having tons of problems. What are your plans to address that? Could you maybe write a blog post telling us why the game was released in such a sorry state? Do you consider your most loyal customers to be beta testers who pay you to test the game? Do let us know.
    Nov 15, 2013
    0 Replies
  2. Comment Flagged +2 0
    Umm, Nintendo's next generation titles are absolutely and thoroughly beating the **** out of your own (see ALBW & SM3DW), which is probably why you're too afraid to develop for their systems. Nice try EA.
    Nov 15, 2013
    0 Replies
  3. +1 0
    You cannot be serious with this, EA. I just got a PS4 with Madden NFL 25, Fifa 14 and NBA2K14. Let me tell you something, no way, NO WAY does Madden 25 or Fifa 14 look ANYWHERE EVEN REMOTELY CLOSE TO AS GOOD AS 2K Sport's NBA 2K14 does. To be perfectly frank, Madden 25 looks EXACTLY like the Playstation 3 and XBox 360 versions, aside from a more animated crowd and sharper textures. Why is this the case? How is 2K Sports able to put out an NBA game that looks 2 full generations ahead of EA's?
    Nov 15, 2013
    0 Replies
  4. 0 0
    Just an FYI for everyone reading this, NBA 2K14 has a higher score on Metacritic than all of EA Sport's Sports-based titles on PS4. There's a reason for that..
    Nov 15, 2013
    0 Replies
  5. +4 0
    Skate 4!
    Nov 19, 2013
    2 Replies
    1. +1 0
      I agree!!!
      Jan 18, 2014
      0 Replies
    2. 0 0
      PLS EA
      Mar 1, 2014
      0 Replies
  6. +2 0
    Hope there will be a Skate 4 for the new console!!! If there will be a skate 4, it will be the game of the year for me and most likely for the skate community too!!! Please have a skate 4!!!!
    Jan 18, 2014
    0 Replies
  7. +2 0
    Skate 4!!! Please please please, I've been waiting forever for this game. You should of left nba to 2k who make much better sport games than you these days, and work on skate 4 because well there is no competition when it comes to skating games. Skate 1, 2 and 3 were awesome! I don't see why you would stop there. And when you think about how many people play console games now compared to 3-4 years ago you could sell millions of copies and it could bring some much needed respect back to ea games.
    Jan 20, 2014
    0 Replies
  8. +2 0
    Skate 4 Skate 4Skate4 skate 4 saket4 skate4 skate4 skate 4skate4 skate4 skate4
    Feb 27, 2014
    0 Replies
  9. 0 0
    SKATE 4 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Mar 1, 2014
    0 Replies
  10. 0 0
    SKATE 4 for PS4, please!!!
    Apr 20, 2014
    0 Replies