The Beat

fifa-13-news-billboard.jpg POSTED BY EA Staff ON Sep 21, 2012

Soccer Is Nation’s 2nd Favorite Sport Thanks To… EA SPORTS!

It’s been a good few weeks for EA SPORTS—from record breaking launches of both Madden NFL 13 and NHL 13, and FIFA Soccer 13 is coming next week already hitting record number of demos. And today, Bloomberg Businessweek reported on a recent ESPN study that found that soccer is the nation’s second-favorite sport behind professional football among ages 18 to 24, surpassing basketball, baseball and college football and cited EA’s FIFA franchise as driving the transformation.

As quoted in the story, the study’s author Rich Luker said that, “for the longest time, I believed video games and fandom of sports were not connected” but that EA’s FIFA has done, “more to advance the popularity of soccer than I have seen with any other sport.”

There’s no denying the popularity of the game with an average of 5 million games played online every day. Our own Matt Bilbey, General Manager of Soccer at EA SPORTS has overseen its development for 18 years and notes that “young Americans are now developing emotional connections to teams like Real Madrid, F.C. Barcelona, and Manchester United (MANU) through our game.”

The Bloomberg Businessweek story will hit newsstands on September 24, and you can see the story online here.

What do you think—has playing the FIFA video game gotten you more interested in soccer?

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Comments (7)

  1. 0 0
    I always thought that Basketball was the 2nd most popular sport here. This is quite interesting. Also, Fifa is a fantastic franchise and I cannot wait to get Fifa 13. Playing Fifa has gotten me a bit more interested in Soccer. I find that the games are full of info about teams I have never heard of or ever known. It's quite extraordinary.
    Sep 23, 2012
    0 Replies
  2. +1 0
    Really cool
    Sep 25, 2012
    0 Replies
  3. 0 0
    i think its bs that fifa 13 doesnt have the nike mercurials from the demo! THE PINK/WHITE GREEN/WHITE BLUE/WHITE?!! EA COME ON!
    Sep 25, 2012
    0 Replies
  4. 0 0
    http://www.facebook.com/groups/462778720428410/ New groupe for trading and sell player with no lag, very good when ULTIMATE TEAM WEB APP IS DOWN Publish Player, Logo, Jersey, Stadium, etc, on the group. Focusing on facebook auction directly by secret (Inbox) or directly on the comment. Make player transaction request or give prizes to hand meter on the big players. Your team can be the BEST! ---------------------------------------------------------------- Publier le Joueur, Lo
    Sep 26, 2012
    0 Replies
  5. +1 0
    Well i pre order my game but they didnt give me a code to get the 24 gold packs. Are they suppose to give you one ?
    Sep 26, 2012
    0 Replies
  6. 0 0
    Bring back desert strike on ps3 & xbox 360....
    Oct 1, 2012
    0 Replies
  7. 0 0
    I believe soccer is the 1st favorite sport for all the world !!
    Oct 3, 2012
    0 Replies