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KRISTIAN SEGERSTRALE

KRISTIAN SEGERSTRALE

Executive Vice President, Digital

POSTED BY Kristian Segerstrale ON Sep 9, 2011

The Sims Social Surges On Facebook

The Sims Social surpassed 9.3 million daily active users today, making it the second most popular game on  Facebook by daily active users – and growing! It’s a fantastic milestone for the Playfish London studio and The Sims franchise. And the fact that the title has helped EA become the #2 Social Game company in the world is also special – thanks to all our fans for making this possible!

When we founded Playfish in late 2007, well before anyone knew or talked about social games, our vision was to change how the world plays games by creating social and connected experiences between friends using social networks as our platform. We wanted to create experiences where what happens on screen is only part of the game, and where the real driver of game play is social interactions between friends. Two of our most enduring and popular games, Pet Society and Restaurant City, were early big successes with top rankings on the platform thanks to some pioneering early social play features – visiting friends, hiring friends as staff in your restaurant, and helping them - while at the same time competing with them.

The Sims Social has taken a huge leap forward in the evolution of Playfish and social games, not just in higher production values and in bringing one of the most loved game franchises to the platform, but in redefining the meaning of “social” in games and bridging the divide between the real world and the game world for our players.

The Sims Social is in lots of ways the culmination of Playfish’s original vision, and also our choice to partner with EA two years ago.  By combining our technology and passion for social play with the deep creative heritage of The Sims franchise and the insights of its creators, we feel we’ve brought something very special to life. And together with the social titles from our friends at PopCap (we’re huge fans!) and our upcoming launches, we’re really pleased with EA’s social game line-up, and we hope you are too!

So welcome to the world, The Sims Social, and a huge thanks to all those who contributed to making it at the Playfish London studio, EA Play, and the countless others who helped bring the game to life. We’re excited to work with all our fans to figure out how to evolve the game and its features and are thrilled to hear all your ideas of what you’d like to see in the game. Feel free to drop us a comment or contribute to The Sims Social forums. We look forward to hearing from you!

Kristian Segerstrale
GM and Co-Founder of Playfish

Comments (14)

  1. 0 0
    yes
    Sep 9, 2011
    0 Replies
  2. Comment Flagged 0 -1
    let's go to ====www luckystore7 com ==== you can find many ch`eapest and fashi0n stuff here don't miss, come on ,you know.
    Sep 9, 2011
    0 Replies
  3. +1 -1
    i didn't recieve my coin i paid for, and can't seem to contact anyone for help, so NO!!! i will not tell anyone to play this game, it cheats!!!
    Sep 10, 2011
    0 Replies
  4. +3 0
    MY Friend got 1600+ sim cash and she didnt bought it!! UNFAIR for us and others didnt get 150 sim cash like me :(
    Sep 11, 2011
    0 Replies
  5. 0 0
    hahahaha i Have the blue Car ;) from a Url and Free xD
    Sep 11, 2011
    0 Replies
  6. +1 -1
    my friend got 2500 simcash when he started his character and he didn't do anything to get it.why do most people get 20 simcash but others get 2500?Also I have not been able to play access sims social for two days and when I try to play it says "technical difficulties"yet other people are on it...please fix this and give everyone 2500 simcash so the game can be fair.
    Sep 12, 2011
    1 Reply
    1. 0 -1
      People got different amounts of Sim Cash depending on their issue. People who couldn't load the game got 250. People who couldn't load the game, and lost their Sim and all items got 2500.
      Sep 12, 2011
      0 Replies
  7. 0 0
    Hallo Leute..... Ich hab dieses Spiel vor ca einer Wo begonnen zu spielen. Ich bekam -weder die Goldmünzen - mein Zimmer läßt sich nicht verschieben - u. das Spiel läuft den 2. Tag überhaupt nicht, wegen Wartungsarbeiten...... Was will man mehr ;( Hätte gern auch die Goldmünzen u. irgendwann ist auch mal die Geduld über Wartungsarbeiten am Ende.
    Sep 12, 2011
    0 Replies
  8. 0 0
    I was not able to access the game for more than a week but i just got 250 simcash. My niece who just started playing and could not have lost her sim nor items since she still has not really started got 2500. Now my game wont load again. Frustrating and aggravating. This time, it just shows a white blank space. I was able to access it but it asks for a reload and after reloading half a dozen times it just stops to reload. I am using the newest version of flash, I have cleaned up my cache.
    Sep 13, 2011
    0 Replies
  9. 0 0
    I have a glitch, I can't accept the close friend request.
    Sep 13, 2011
    0 Replies
  10. 0 0
    my room disappeared after i put it into storage!! how to get it out?
    Sep 14, 2011
    1 Reply
    1. 0 0
      my room disappeared too! did you get it back?
      Nov 9, 2011
      0 Replies
  11. 0 0
    i'm building a new room and edited the old one,i storage the old room but its gone with all the funiture in it..how can i get all back..
    Sep 15, 2011
    0 Replies
  12. 0 0
    i have sooo much trouble logging onto the game everyday and it makes me soo mad i can never finish my achievements that are on time limits because of all the technical difficulties it's rather annoying and 20 simcash to start is soo not enough or fair. i haven't been able to play in about a week because it never loads.
    Nov 1, 2011
    0 Replies
  13. +1 0
    ****PLEASE HELP**** My main room that you get when you start disappeared! With all my stuff in it! Please help.. Also when everyone else got 150+ sim cash I only got 25 sim cash. I have been working really hard and spending alot of time on building my game and with my stuff disappearing if i can't get it back i'm not playing this game anymore... please help.. thanks I saw this happend to other people too. If happend to you, were you able to get it back?
    Nov 9, 2011
    0 Replies
  14. Comment Flagged 0 0
    I bougt simscash but I never received this in the game!!!
    Nov 16, 2011
    0 Replies