The Beat

FRANK GIBEAU

FRANK GIBEAU

President, EA Labels

POSTED BY Frank Gibeau ON Feb 21, 2013

Transition Is Our Friend

Yesterday Sony unveiled the PlayStation 4, signaling that after seven years, gamers will be treated to a massive leap in technology, creativity and fun. In the months ahead, we expect more announcements on new platforms and partnerships.

For EA’s creative teams, this transition comes as no surprise. We’ve been investing and innovating on new technology for months. Console partners who have seen our early work agree, EA’s next-gen software is nothing short of astonishing. At a GameStop company meeting earlier this week, we gave 500 store managers a sneak peak at Battlefield 4. The game received a huge ovation and thousands of fans reacted to a single enthusiastic Tweet by GameStop’s CEO.

And every bit as impressive as the console initiative is the way our teams have pivoted to capture the mobile phenomenon. EA has established a clear leadership position on both the iOS and Android systems and we’ve set new standards for business models and gameplay. The Simpsons: Tapped Out has been a runaway success and next week we will release Real Racing 3, a free-to-play masterpiece from our Firemonkeys studio, with graphics many people mistake for a current generation console experience.

EA’s leadership on these high-growth platforms allows us to retain and attract the industry’s best talent.  Thousands of our existing employees have been retrained and redeployed to work on the new platforms and initiatives.  But when it is not possible to redeploy a team, we soften the tough decisions with assistance.  This week we let some people go in Los Angeles, Montreal as well as in some smaller locations.  These are good people and we have offered outplacement services and severance packages to ease their transition to a new job.

Console transitions are a complex and challenging experience.  I’ve helped navigate several and agree with an old saying we have at EA: Transition is our friend.  All the trend lines are converging to reward the creative and financial investments we have made in mobile and console technology.  We have never been more ready or more excited about what comes next. 

Comments (7)

  1. Comment Flagged +20 0
    We the Skate community are looking forward to a new installment to the Skate franchise
    Feb 21, 2013
    5 Replies
    1. +2 0
      Ditto ditto Mirror's Edge.
      Feb 21, 2013
      0 Replies
    2. +1 0
      Totally agreed - I used to love THPS but once the first Skate released there was no going back. It felt like the analog sticks were specifically made for Skate.
      Feb 22, 2013
      0 Replies
    3. +1 0
      I completely approve this message, i would love a new SKATE game on the next gen consoles (And vita)
      Feb 25, 2013
      0 Replies
    4. +1 0
      I've been waiting for a new Skate game for what feels like forever !! I wanna be be able to break boards etc.. I hope we get a skate 4 soon!
      Apr 17, 2013
      0 Replies
    5. +1 0
      So true !
      Mar 9, 2013
      0 Replies
  2. +3 0
    We're expecting Mirror's Edge 2 on this gen, EA. But looking forward to seeing some BF4 running on next-gen consoles (although it'll pretty much be on par with the PC).
    Feb 23, 2013
    0 Replies
  3. 0 0
    Aloha Just wondering why it is impossible to get a reply from your customer service department. The worst customer service I've ever encountered! Travis Craig
    Feb 23, 2013
    0 Replies
  4. 0 0
    And I hope that in your transition, the EA don't forget about us, PC players that made this company big. It will be such a shame if we, pc players dont have BF4 too....
    Feb 25, 2013
    0 Replies
  5. 0 0
    videos pls :)
    Feb 27, 2013
    0 Replies
  6. 0 0
    Please, does anyone have a telephone number or legitmate email address for this company? I returned an unopened game and it was delivered a month ago. Thanks
    Mar 1, 2013
    0 Replies
  7. 0 0
    Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 Battlefront 3 !!!!!!!!!!
    May 8, 2013
    1 Reply
    1. 0 0
      Wait, so you want to see a Battlefront 3? :) Thanks for the feedback - passing this along to the teams!
      May 10, 2013
      0 Replies