The Beat

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PETER MOORE

PETER MOORE

Chief Operating Officer

POSTED BY Peter Moore ON Sep 20, 2011

EA COO Peter Moore: Prepare for Battle – The Battlefield 3 Open Beta Is Coming

I’m a little more than a month into my role as EA’s COO, and while I spent the last four years inside the battlefield of the sports arenas for EA SPORTS, it’s a different type of battlefield that has me captivated today. Because today we announced that Battlefield 3 is launching an open beta on September 29.

If you know my history, you know I am passionate about shooter games. I helped launch Halo 2 and bring that incredible experience to gamers worldwide. I remember when I first got to play that game in the run-up to that launch, I felt the hairs on the back of my neck stand up – I knew in my gut that we had something special on our hands. Battlefield 3 is such a beautiful game, it gives me that same feeling.  When people around the globe finally get to jump in and play it, and see for themselves the jaw-dropping graphics, the incredible variety of vehicles and the massive maps, they’re going to feel it too. I had the pleasure of being at DICE in Stockholm last week as our incredibly talented team there was in the throes of finalizing the game.  Despite being well into the evening after yet another long day, the energy in the studio was palpable – they know they have made something very special, and are rightly proud of what they have created.  The final product looks, feels and plays unlike anything else out there (yes, anything).

First, our Frostbite 2 game engine is the foundation for the entire game – and it is state of the art. It is an engine that marries the technology innovations developed at DICE with some of the best animation technology in the world developed by EA SPORTS in Vancouver. This engine delivers superior animation, graphics, scale, sound and destruction.  You see, hear and experience the physical battlefield in a way that’s never been done before.

Battlefield is also the only shooter game that will let you jump in and out of combat vehicles on the fly. Soldiers in the real world go from jeeps to tanks to helicopters – whatever it takes to accomplish the mission at hand. And after years in hiatus, Battlefield 3 ushers in the return of jets.  During my visit, I took off on a sortie from the deck of an aircraft carrier in the game…talk about an adrenaline rush.

As I’ve been playing Battlefield 3, I must admit that one of the most impressive things in the game is being able to play in squads with friends. You’ve got true teamplay in Battlefield 3. Now, I’m not a professional competitive gamer who will necessarily take full advantage of the stats tracking, but I do love that Battlelog is cheat-proof.  And also free.

Now, one thing I’d like to address head-on is the ongoing debate between 30 and 60 frames per second. As someone who’s been around his share of shooters, this is an important decision to understand. Games running at 30 frames per second allow for higher fidelity graphics, larger maps, more detailed and interactive environments.  Not only do they look better, they’re bigger, more authentic and deliver a deeper game experience to players.  If you go to higher frame rates, you get inferior graphics, and give away the advantages of visual depth. Our team at DICE opted for 30 frames per second knowing that Frostbite 2 guarantees Battlefield 3 will run smoother than any game on older engines, and we get to deliver it with jaw-dropping graphics and incredible animations.  This was not a hard decision.

The end result is that Battlefield 3 is truly a stunner. I can’t wait to hear from you once you’ve had a chance to play it for yourself starting at the end of the month. Happy hunting, everyone.

Comments (117)

  1. 0 0
    Well that the news I've been wating for so long!
    Sep 20, 2011
    0 Replies
  2. +14 -6
    where is my early access beta key i still havent gotten an email yet!!!
    Sep 20, 2011
    3 Replies
    1. 0 0
      i haven't gotten mine yet either!?!?!
      Sep 20, 2011
      0 Replies
    2. 0 0
      You will get it at the end of the month - right before the Beta.
      Sep 20, 2011
      0 Replies
    3. 0 0
      They haven't released them yet. If you had MoH and entered the code you get early access on the 27th and they'll send the code to your email and explain how to use it and such. For everyone else the beta will be released straight to whatever platform you have on the 29th.
      Sep 23, 2011
      0 Replies
  3. 0 0
    Hi Peter, Nice blogpost. Thanks for the heads-up! Where can I find more info about early access for Medal of Honor-players? I bought the Special Edition of the game in The Netherlands and it said I would get early access to the BF3 Beta... But I've yet to receive an e-mail or more info about this.
    Sep 20, 2011
    0 Replies
  4. 0 0
    Same here. Have MOH Limited Edition and have not received any emails as of yet with the access codes....
    Sep 20, 2011
    0 Replies
  5. +2 -8
    LoL did you people really buy a crappy game to get into a beta? wow EA nice going your ripping them off where they stand ^^ now just shoo off and leave dice alone before you are both bankrupt
    Sep 20, 2011
    0 Replies
  6. 0 0
    I never receive my pass for the beta, thought i've buy the special edition of MOH and activate the online pass....
    Sep 20, 2011
    0 Replies
  7. Comment Flagged +5 -3
    http://youtu.be/1jrQn83FJxM
    Sep 20, 2011
    0 Replies
  8. 0 0
    i herd that MOH le guys dont need a code as ea has your name and you just download pre order i dont know im waiting on mine from that
    Sep 20, 2011
    0 Replies
  9. 0 -2
    Caspian Border ?
    Sep 20, 2011
    0 Replies
  10. +16 -1
    Battlefield Bad Company 2 was held hostage yesterday pending the announcement of the release date of the Battlefield 3 Beta. We expect a video of the release in the upcoming hours. Here's a video of the hostage taker... http://youtu.be/1jrQn83FJxM
    Sep 20, 2011
    0 Replies
  11. 0 0
    Wondering the same thing. As far as I can tell, not 100% sure, you make sure your EA account is up to date with e-mail varification and MOH registered and your good. Would really like too get some verification on this from EA.
    Sep 20, 2011
    0 Replies
  12. +1 -1
    *****!!
    Sep 20, 2011
    0 Replies
  13. 0 0
    Same here, I bought Medal of Honor LE and registered it long ago and never received any emails regarding beta.
    Sep 20, 2011
    0 Replies
  14. 0 0
    I spoke to a rep on Origin Live Chat help who said that Canadians will also get access to the early beta, despite what the website fine print says, and that there has been no confirmation for how long the emails will take to get out to people. Just to clarify for anyone else who was curious about that!
    Sep 20, 2011
    0 Replies
  15. +3 -2
    29? that's so late!!!
    Sep 20, 2011
    1 Reply
    1. 0 0
      a little bit
      Sep 20, 2011
      0 Replies
  16. +5 -1
    Why are you guys ending the Beta on October the 10th? It doesn't make sense.
    Sep 20, 2011
    0 Replies
  17. 0 0
    I bought MOH web it released, and earlier Dice announced that you will need "the code" to get early beta access. My game never came with any code, other than the online pass code, and yes I bought the LE of the game I pre-ordered it and everything...anyone with any ideas??
    Sep 20, 2011
    1 Reply
    1. 0 0
      samething i'm trying to fig out
      Sep 22, 2011
      0 Replies
  18. +12 -2
    STARTING ON September 29 PLAY BATTLEFIELD 3 EARLY OPEN TO ALL ON ALL PLATFORMS YOUR CHANCE TO GIVE FEEDBACK (guys this says we will all be able to download straight to our systems beginning on sept 29....hence no email. the alpha is still in swing and beta hasnt even been released. Forget about the email and just grab it on the 29th from your system dashboard FREEEEEEE~!!!!!!!!!)
    Sep 20, 2011
    2 Replies
    1. 0 0
      Too bad the Alpha ended in August...
      Sep 20, 2011
      0 Replies
    2. 0 0
      How do i get the beta for pc , download off origine err what.
      Sep 21, 2011
      0 Replies
  19. +3 0
    I still play battlefield 1942 just for fun. :) This game looks awesome!!!
    Sep 20, 2011
    0 Replies
  20. 0 0
    I want a pass for play beta. Please send me. I ve buied the game. Waiting news. Thank's.
    Sep 20, 2011
    0 Replies