The Beat

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PETER MOORE

PETER MOORE

Chief Operating Officer

POSTED BY Peter Moore ON Oct 25, 2011

Peter Moore: Battlefield 3 Begins

Welcome to the Battlefield!  Today we launched Battlefield 3, a groundbreaking game and more importantly, a game-changing service.

If you haven’t already played, you’re going to be stunned by Battlefield 3.  It’s the most authentic, gritty and yet mesmerizingly beautiful first person shooter that EA has ever delivered.  The Frostbite 2 engine resets the bar for what you should expect from a war simulation game in terms of stunning animation, massive scale, dramatic visuals, precise audio and intense destruction.   Our teams at DICE have put their heart and soul into this game for the past three years, so it’s incredibly exciting to finally see Battlefield 3 out and in the hands of gamers across the world. 

But what really makes today so exciting is that we’re just getting started.  

I’ll let you in on a not-very-well-kept secret:  just because the game is now available, development doesn’t stop here.  Games with the scope and vision of a Battlefield 3 can’t be contained on just a disc or single download.  We now shift part of our organizational structure to focus on Battlefield 3 as a service – a Live team, supporting everything about Battlefield 3 from its patches, updates, and communities to the creation and delivery of new content on an ongoing basis. 

Battlelog.  Data aggregation.  Live updates.  Cloud saves.  Expansion packs.  These are just some of the connected services that comprise the live Battlefield 3 experience, starting today.  And that won’t change as we go through the year, with new updates and services to make the game even richer.  

With Battlelog you’ve got anytime, anywhere access to an online information hub for everything you do inside Battlefield 3.  Your aggregated gameplay stats, your achievements, your platoon, your community, are all part of Battlelog.

Through Origin you are connected directly to our Live team, delivering updates, patches and new content faster and with fewer steps.  You can also take advantage of Cloud Storage for Battlefield 3 with game saves that you can access from multiple PCs.

New content will also be just around the corner, starting just one month after launch with the Back to Karkand Expansion Pack – four new maps, new vehicles and weapons just one month after launch. 

All of this and more point to the fact that today is really a beginning.  So much more is on the way, and we’ll be there every step of the way to make sure that, for a long time to come, you’re enjoying every second of our masterpiece, Battlefield 3.

Comments (170)

  1. +31 -16
    this is by far the worst game i have been ripped off by in my life not only are the servers constantly crashing but the single player disc wont even load it gets stuck in an endless loading loop, then i find out that the copy i bought for my son is unplayable on his account due to age restrictions, what kind of crap is this I and I alone decide what content is or is not appropriate for my child. and how the hell does a game so buggy that the single player wont even load on 2 different xbox systems, make it past testing. realy EA come on your company has now ripped me off for 120+ dollars. either offer compensation or i will blog this game and your company to oblivion. the only thing battlefield 3 has accomplished was making the call of duty franchise look soo much better. and dont even get me started on this "online pass" crap , just another way for you EA people to squeez another buck out of an already suffering america.. once again thanks EA for nothing.
    Oct 25, 2011
    4 Replies
    1. +1 0
      you do realize you're threatening a multi-million dollar company, right?
      Oct 27, 2011
      0 Replies
    2. 0 0
      you do realize they won't be a multi-million dollar company if this is the kind of crap they keep doing on their launches. just sayin.
      Oct 27, 2011
      0 Replies
    3. 0 0
      BTW PS3 is working fine
      Oct 27, 2011
      0 Replies
    4. 0 0
      PC isnt...
      Dec 3, 2011
      0 Replies
  2. Comment Flagged +34 -6
    it wont connect to EA online and im unable to play online because of this....the battlelog wont even let me sign in.
    Oct 25, 2011
    5 Replies
    1. 0 0
      EA sukes... I can't play online since day 1 even till now. Go online to battlelog, signed up and there isn't any help. The server designers are to be fire. If I can get a $10 refund I rather do so.
      Nov 5, 2011
      0 Replies
    2. 0 0
      I had the same problem, but this worked Go to C:/Windows/System32/Drivers/etc/ In this folder there will be 2 files you need to change: -Host -Host.msn Both can be edited using notepad, Then you must delete everything in those files that is below the line: # localhost name resolution is handled within DNS itself. # 127.0.0.1 localhost # ::1 localhost These must be the last lines, delete anything which is below it.
      Nov 16, 2011
      0 Replies
    3. +1 0
      same here been on with ea they still cant figure it out
      Oct 27, 2011
      0 Replies
    4. 0 0
      me too
      Oct 27, 2011
      0 Replies
    5. 0 0
      it is cool
      Feb 16, 2012
      0 Replies
  3. +12 -5
    Horrendous customer service. Great job EA. Uhhh you do actually plan to have multiple players playing in your uhh multi-player, right EA? EA?
    Oct 25, 2011
    0 Replies
  4. +27 -11
    Wow!! What a fantastic game!! The graphics are INCREDIBLE!! The movement, playablity, online experience is SOOOOO fluid!! There is so much more to offer in this new version than in past versions, I could play the game forever, and not be bored! I am extremely estatic and satisfied I bought this game! Oh, BTW, did I mention that I am speaking about Forza 4, SINCE MY NEW BATTLEFIELD 3 DOESN'T PLAY BECAUSE THE EA SERVERS SUCK??
    Oct 25, 2011
    1 Reply
    1. +1 -3
      OH, did I mention that my Single Player Campiagn ALSO DOESN'T WORK, that I keep LOOPING on the beginning scene of what I think is the Brooklyn Bridge - and then to the svaing screen? As if I don't already see that every friggin morning going to work, I want to have it looped on my game console. Geez, Xmas came early for me!
      Oct 25, 2011
      0 Replies
  5. +14 -5
    EA was talking so much about how there servers are going to be amazing this time. They knew it was going to be a huge release, why didn't they anticipate this.
    Oct 25, 2011
    0 Replies
  6. +5 -2
    server is crashing. this is ********!!
    Oct 25, 2011
    0 Replies
  7. Comment Flagged +24 -4
    Wow so i spent 60 bucks for a game that wont even let me play because of the amazing servers they have. Way to go EA you are my hero
    Oct 25, 2011
    0 Replies
  8. Comment Flagged +12 -3
    Played 3 amazingly laggy games and then was shut out! I didnt think i would be getting COD but now im not so sure.
    Oct 25, 2011
    1 Reply
    1. 0 0
      yeah i know , Huh? and I was so stoked when I heard about the game too. now I feel like a fool, I should have save the 60 bucks for MW
      Oct 27, 2011
      0 Replies
  9. +20 -6
    yeah got the game last night at the midnight release and cant even play it. It says it cant connect??????????????? What the heck guys most anticipated game on the year and its still anticipated since i cant even get on here to play multiplayer. Why wouldn't you have the servers ready before the release of the new BF???????????
    Oct 25, 2011
    0 Replies
  10. +10 -9
    EA DO YOU EVEN CARE ABOUT YOUR COSTUMERS ?
    Oct 25, 2011
    1 Reply
    1. 0 0
      No sir, I do not care for Costumers one bit
      Mar 29, 2012
      0 Replies
  11. +12 -7
    Oh how proud you must be, Peter. So much focus on advertising and development and you can't even get players online to play. This is the last EA game I buy - period.
    Oct 25, 2011
    1 Reply
    1. +4 -1
      drama much?
      Oct 26, 2011
      0 Replies
  12. +28 -8
    This newest version of battlefield is by far.................................."failed to connect to EA online. please check post later"
    Oct 25, 2011
    2 Replies
    1. 0 0
      That's hilarious!
      Oct 27, 2011
      0 Replies
    2. +1 0
      im in right now and running good on ps3
      Oct 26, 2011
      0 Replies
  13. +5 -22
    so gdpriest you didnt have to buy the game so quit *******
    Oct 25, 2011
    2 Replies
    1. Comment Flagged +6 -1
      little hard to know a game is non functional until you play it (or in this case ,, are unable to play it) read the reviews i'm only one of thousands ripped off by EA on this game. the only thing they have done was end any further possibility of me purchasing anything EA ever again. most of their games suck anyway they swung on maddens nuts too long.
      Oct 25, 2011
      0 Replies
    2. 0 0
      Word.
      Oct 25, 2011
      0 Replies
  14. +12 -6
    way to go EA. you guys are winners. Perhaps next time you make a game you actually get some servers to play it on....idiots truly idiots.
    Oct 25, 2011
    0 Replies
  15. +7 -2
    comeon ea you win a bunch of awards for a game......that i cant even play online,,,,,,,,are you even trying to fix this problem????
    Oct 25, 2011
    0 Replies
  16. +4 -2
    Had the game for almost 24 hours and still have not been able to get online and play due to failure to connect to ea online. they is beyond pathetic for a company.
    Oct 25, 2011
    0 Replies
  17. +11 -5
    You would think after all the server fails they have had in the past, we wouldn't be going threw the same sh*t as when BFBC2 released..
    Oct 25, 2011
    0 Replies
  18. +5 -6
    guess its time for a lack of confidence vote for peter at next share holders meeting……. Man up and fix the problem with Origin or step down or be removed
    Oct 25, 2011
    0 Replies
  19. +15 -4
    Giving EA servers 24 hours to fix their POS servers and then returning the game and never playing buying/playing another EA game again.
    Oct 25, 2011
    3 Replies
    1. +1 0
      PS3 looks good to me. If you are on PC, there are lots of public private servers, make some new friends ;-)
      Oct 26, 2011
      0 Replies
    2. 0 0
      My PS3 in the basement will connect, but the one upstairs will NOT. I bought 2 copies and only one will connect? WTHeck??? The game upstairs doesn't ever give me the screen to enter my online pass code...but, the other copy did.
      Oct 27, 2011
      0 Replies
    3. 0 0
      You using different accounts ? I'm sure you can only burn one code per account
      Oct 27, 2011
      0 Replies
  20. +3 -1
    "If you haven’t already played, you’re going to be stunned by Battlefield 3. It’s the most authentic, gritty and yet mesmerizingly beautiful first person shooter that EA has ever delivered." i'm going to agree with ya there Mr. Moore. you just might want to fix that huh.
    Oct 25, 2011
    0 Replies