The Lord of the Rings: Heroes of Middle-earth™ Web Store is here!
Ringbearers,
We’re launching a new part of The Lord of the Rings: Heroes of Middle-earth™ Website - the Web Store!
In this online version the store will contain all the usual bundles and listings you’ve come to know, in addition to exclusive, high-value opportunities only available on the Web Store.
Exclusive Web Store Launch Content
As part of the launch of the Web Store there will be a pair of limited-time opportunities:
- Launch Exclusive: +5% Gems quantity from Gems Pack purchases
- Launch Exclusive: Additional Free Daily Chest (contains Shards, Gear, and Gold or XP)
More exclusive content will be added to the Web Store over time, so be sure to keep an eye out for valuable opportunities!
Linking Your Account
In order to access and purchase from the Web Store, players will need to link their in-game progress to an email address. Using that email address, connect it to the Web Store and then you’re good to go!
Step 1 - Tap Connect under EA Connect

Step 2 - Enter the email address that’s on the EA Account you want to link to

Step 3 - A code is sent to your chosen email, enter it in this field

Step 4 - After entering the code and hitting Enter, you get the success screen

Step 5 - Go to https://store.lotr-home.ea.com/ and click on “I’ve Linked My Account”

Step 6 - Enter the email address that you used to link and click Continue

Step 7 - You are emailed a code. Enter that code in the field and click Continue

Step 8 - You are now logged into the web store for chosen account

We’re excited to launch the Webstore, and we’re planning more content and exclusives coming in the future… keep an eye on the store!
For the latest news, and all things The Lord of the Rings: Heroes of Middle-earth, be sure to follow us on X, Facebook and Instagram, as well as our Discord!
Includes in-game purchases (including random items). Abilities may require certain gear tiers to be reached. Please see in-game for more details.
© 2023 MEE. The Lord of the Rings: Heroes of Middle-earth, The Lord of the Rings and the characters, items, events, and places therein are trademarks of Middle-earth Enterprises, LLC used under license to EA.
