EA Play FIFA 23 F1™ 22 Madden NFL 23 Apex Legends Battlefield™ 2042 The Sims 4 Electronic Arts Home Electronics Arts Home Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help EA Community Forums Player and Parental Tools Accessibility Press Investors Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help EA Community Forums Player and Parental Tools Accessibility Press Investors

Creating Immersive Player Experiences

Farah Ali, VP of Growth Technology, explains how her team uses petabytes of data to build a more competitive gaming experience.

The Data Economy Podcast

EA’s VP of Technology Growth Strategy Farah Ali was recently interviewed by Michael Krigsman of the Data Economy Podcast.

The Topic: How to Create Immersive Player Experiences with Real-Time Data

Watch the video below.

Related News

John Madden Legacy Commitment to Education: Year 3 update

Electronic Arts Inc.
Apr 4, 2025
Through the John Madden Legacy Commitment to Education, EA is investing back in the communities where we live, work, and play.

Bringing Locks to Life With Strand Hair Technology in Dragon Age: The Veilg…

Electronic Arts Inc.
Nov 12, 2024
See how Frostbite and BioWare took Strand Hair tech to the next level, simulating up to 50,000 individual strands for over 100 hairstyles in Dragon Age: The Veilguard.

The Innovations Behind BOOM Tech in EA SPORTS™ Madden NFL 25

Electronic Arts Inc.
Aug 21, 2024
Physics and animation techniques combine as BOOM Tech to create unique tackles in Madden NFL 25. See how every collision hits different with BOOM Tech.