Maxis Organizational Update

EA Staff

Below is a message that our CEO Andrew Wilson shared with our Electronic Arts team today.

Below is a message that our CEO Andrew Wilson shared with our Electronic Arts team today:

Today we are announcing that Lucy Bradshaw is moving on from Electronic Arts. Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.

There is amazing work happening in our Maxis studios today. Rachel Franklin, who has been leading our Sims Studio, will now take over leadership of the Maxis group. Rachel will continue to lead the teams working on more new content and cultivating the passionate player community in The Sims 4, and now she will drive our efforts on other new Maxis concepts in development as well.

Across The Sims 4 on PC and The Sims FreePlay and SimCity BuildIt on mobile, Maxis IP has never had a bigger and more engaged player base. As we look to the future, we want to expand the scope of opportunity for Maxis to reach more players on PC and mobile, as well as explore cross-platform play. To enable this, we are bringing Maxis together with our mobile teams under Samantha Ryan's leadership, aligning our strong PC foundation with our mobile expertise. The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play.

I look forward to more exciting times ahead for Maxis.

Get Your Tickets to EA PLAY Now!

Apr 20, 2017
From June 10 – 12, 2017, we're bringing the action to Hollywood, and you are personally invited to attend.

Star Wars Battlefront II Is Coming November 17, 2017

Apr 15, 2017
If you’re an EA Access or Origin Access Member, you’ll be able to check out the Play First Trial starting on November 9.

What You'll Experience at EA PLAY

Apr 5, 2017
We're excited to spend three days celebrating play with you, with a full list of events and activities.