EA Play FIFA 23 F1™ 22 Madden NFL 23 Apex Legends Battlefield™ 2042 The Sims 4 Electronic Arts Home Electronics Arts Home Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help EA Community Forums Player and Parental Tools Accessibility Press Investors Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help EA Community Forums Player and Parental Tools Accessibility Press Investors

Peter Moore: EA SPORTS is Growing!

2011-07-18

It’s an exciting time for us at EA SPORTS as we continue the radical transformation of our business.  There is now more opportunity than ever to bring connected sports experiences to our fans in a multitude of ways, on a multitude of platforms.  Success is no longer measured on the results of packaged goods, but rather in how we engage with our community and build a persistent, online world that is with you anytime and anywhere.
EA SPORTS

It’s an exciting time for us at EA SPORTS as we continue the radical transformation of our business.  There is now more opportunity than ever to bring connected sports experiences to our fans in a multitude of ways, on a multitude of platforms.  Success is no longer measured on the results of packaged goods, but rather in how we engage with our community and build a persistent, online world that is with you anytime and anywhere.

Building this digital playground is not a flip of the switch.  We must craft the proper infrastructure with talent that upholds the EA SPORTS strategic pillars: Innovate for the core, create value through live services, and develop new experiences for new consumers.  The expertise required means new jobs, many in functions that didn’t previously exist.  Our business is changing and so are our needs for talent.

I’m happy to confirm the expansion of EA SPORTS to the bustling development community of Austin, Texas.  As we’ve seen through the current EA studios based in Austin, the area provides a thriving talent pool of game developers, and their passion for sports (especially football - Hook ‘Em Horns!) is unmatched.  Combined with a political leadership that is dedicated to growing the digital media industry, Austin became the perfect location to begin our expansion.  Within the next year, we’ll be building a small team that will be focused on development on HD platforms.    

This expansion won’t be limited to Austin, as we’re continuing to strengthen our talent pipeline within our core studios at EA Canada and Tiburon as they continue to build towards the next-generation of sports experiences.  Once again, welcome Austin, Texas to the EA SPORTS family!

Related News

EA SPORTS F1® 25 x F1® THE MOVIE: the ultimate F1 experience

Electronic Arts Inc.
Jun 30, 2025
F1® THE MOVIE and EA SPORTS F1® 25 have partnered to create the ultimate interactive experience. Get it today.

EA SPORTS FC FUTURES Doubles Grassroots Impact Year-on-Year

Electronic Arts Inc.
Jun 24, 2025
EA SPORTS FC FUTURES has doubled its year-on-year impact, opening up access to grassroots football to over 340,000* people in year two.

EA games and the Nintendo Switch™ 2 system launch

Electronic Arts Inc.
Jun 5, 2025
EA’s interactive entertainment experiences are coming to Nintendo Switch 2. Play Split Fiction now, EA SPORTS, more to come.