Get Ready for The Sims Spark’d Show!
Spark your imagination—episode one premieres tonight!
The Sims™ was created to empower people to play with life. It has become a place where people from all walks of life come to express themselves and experiment with new ideas. Today, it’s time to give players the chance to share their stories and creativity with the world in a reality competition where the only limit to what they can become... is their own imagination.
This is The Sims Spark’d.
What Is The Sims Spark’d?
For years, storytellers from around the globe have been telling millions of stories in The Sims, inspired by their own lives and limitless creativity. Now, we’ve called together some of the most creative players to compete in a first-of-its-kind reality competition series: The Sims Spark’d.
Over the course of four weeks, twelve contestants will vie for the $100,000 prize. To impress the judges, they’ll take on timed challenges to build characters, worlds, and stories. These Simmers need to survive both the Skills Challenge and the Elimination Challenge each week to move further into the competition and closer to the prize. With themes ranging from “supernatural” to “unconventional build,” they’ll be judged on skill and creativity.
You’ll probably recognize some of the participants! Each of the twelve Simmers is well-known in the Sims community for specializing in different elements of Sims gameplay, whether they’re an expert Stylist, Builder, or Storyteller. And you likely know our judges as well—keep an eye out for SimGuruNinja!
The Sims Spark’d episode 1 premieres on July 17 at 11:00 p.m. ET/PT on TBS, but you can also watch the full first episode on BuzzFeed Multiplayer on July 20 at 8:00 a.m.! Catch new episodes every Friday night on TBS until the finale on August 7, or wait to watch on BuzzFeed Multiplayer on Monday mornings!

What Are Spark’d Challenges?
We’re also thrilled to be launching new community challenges inspired by The Sims Spark’d. Unleash your own creativity and show off your skills by participating in Spark’d Challenges*!
Each Spark'd Challenge introduces a unique theme, with three ways to participate. Whether you specialize in building, styling, or storytelling in The Sims, simply share your Creations for a chance to be spotlighted on the Spark’d Challenges website. Your fellow players can also admire all of the submitted Creations in the new Spark’d Gallery in-game and vote on their favorites to select Top Spark’d Creators. (Did we mention Top Spark’d Creators may have a chance to be featured on future seasons of The Sims Spark’d show? That could be you!)
The first challenge kicks off today, and the theme is… Destination Wedding! Get more details about the first Spark’d Challenge, designed by EA Challenge Operations Manager Hollie Reid aka holliebbtv, and get ready to start creating!
Tune into The Sims Spark’d for inspiration and watch full episodes on TBS and Buzzfeed Multiplayer!
Share your Spark’d excitement and theories with your fellow players on The Sims Forums; share your Creations with us on Twitter, Instagram, and TikTok using #SparkdChallenge; like us on Facebook; and subscribe to our YouTube channel. You can also sign up for The Sims 4 newsletter to get all the news as soon as it’s announced!
*NO PURCHASE NECESSARY. Age 18+. Void where prohibited. 30 Top Spark’d Creators named per challenge. Sponsor: EA Inc. Subject to full Official Rules available at https://www.ea.com/games/the-sims/sparkd/challenge/official-rules.
