EA Play FIFA 23 F1™ 22 Madden NFL 23 Apex Legends Battlefield™ 2042 The Sims 4 Electronic Arts Home Electronics Arts Home Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help EA Community Forums Player and Parental Tools Accessibility Press Investors Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation Xbox Nintendo Switch Mobile Pogo The EA app EA Play Playtesting Company Careers News Technology EA Studios EA Partners Our Commitments Positive Play People & Inclusive Culture Social Impact Environment Help EA Community Forums Player and Parental Tools Accessibility Press Investors

Stars Shine at the Under Armour Elite 24

EA SPORTS

2013-08-29

EA SPORTS and NBA LIVE 14 sponsored the Under Armour Elite 24, one of the nation’s best showcases for young basketball talent.
ua24_0299_header.jpg

EA SPORTS and NBA LIVE 14 sponsored the Under Armour Elite 24, one of the nation’s best showcases for young basketball talent.

The scene: Brooklyn’s Tobacco Factory. The event returned to New York for the first time since 2009 after a three-year stint in Venice Beach.

Since its inception in 2006, the Under Armour Elite 24 has represented the next-generation of basketball players around the country. 

76 NBA players have taken the court at the Under Armour Elite 24.

Under Armour Elite 24 alumni include three #1 overall NBA Draft picks (including NBA LIVE 14 cover athlete Kyrie Irving), 23 NBA Draft Lottery picks and 37 first-rounders.

Several Under Armour athletes were on hand, including the Charlotte Bobcats’ Kemba Walker…

Newly-minted Detroit Piston PG Brandon Jennings…

New Orleans Pelicans PG Greivis Vásquez…

And Golden State Warriors SG Kent Bazemore.

NBA LIVE 14 features some of the most realistic player renders ever in a basketball video game.

Here's an in-game look at cover athlete Kyrie Irving compared to the real-life images of NBA players above. The left image represents an early pass at Irving's in-game look, with an updated version on the right.

Kyrie from the side.

Players are transformed from the ground up to capture real-life detail and authenticity.

NBA players Kent Bazemore, Greivis Vásquez and Kemba Walker check out the action.

On the court, Team Coney Island held off Team Bed Stuy by a score of 114-109. Nine of the game’s players have already committed to colleges such as North Carolina, Florida, Ohio State and Syracuse.

Start your career in NBA LIVE 14’s brand-new career mode, Rising Star, by competing in the EA SPORTS Draft Showcase powered by Under Armour.

NBA LIVE 14 will be available later this year for Xbox One and PlayStation 4. Preorder today, and be sure to check the NBA LIVE websiteFacebook and Twitter for updates throughout the summer.

Related News

The EA SPORTS™ Madden NFL 26 Q&A: Revolutionizing the Game

Electronic Arts Inc.
Aug 14, 2025
EA SPORTS Madden NFL 26 is available today. In celebration, we had an exclusive Q&A with Josh Kline on creating the most authentic, immersive football game yet.

Battlefield 6’s Multiplayer and More Revealed

Electronic Arts Inc.
Jul 31, 2025
Battlefield 6 Launches October 10, Battlefield’s Biggest Ever Open Beta Begins In August

Electronic Arts Reports Q1 & FY26 Results

Electronic Arts Inc.
Jul 29, 2025
Electronic Arts Inc. (NASDAQ: EA) today announced preliminary financial results for its first quarter ended June 30, 2025.