20 FIFA and Battlefield influencers hit the road on the EA PLAY bus for a 10-hours adventure to play upcoming EA titles for the first time at EA PLAY London.
This is a special year for EA. With EA PLAY, we gave our players a unique opportunity to participate in a first-of-its-kind event and be there with us as we announce exciting news and provide hands-on access to all our games.
The Electronic Arts French team decided to send their biggest French fans and influencers to London, in a big red EA PLAY-branded bus!
Fans, bloggers and YouTubers met and shared their experiences, ideas and opinions on EA biggest franchises and gaming in general, and of course, played a few EA SPORTS UFC 2 & FIFA 16 games together or against each other.
The ferry trip between France and the United Kingdom was a good time to get some sleep and enjoy some fresh air on the boat deck.
After taking in some incredible sites as we traveled through London, everyone was excited to get inside EA PLAY at the Apollo Hammersmith venue in London. The show included exclusive early hands-on, an in-person view of our live press conference, as well as an opportunity to talk with producers and executives. Everybody was excited to enjoy this unique, fun-packed moment.
As Abdoulaye (AKA Le Prof), one of our French FIFA YouTubers told us after the event, "It was such a cool experience to be there. What a great way to start the FIFA 17 campaign!"
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